We’ve had some incredible news to share this week thanks to the announcements of the MadeForMums awards… and that’s because Natural Baby Shower has won Gold for Parenting Brand of the Year 2022!
It’s fair to say we’ve not stopped smiling since, especially as we were up against some tough competition, so this is a massive triumph for us to celebrate. This award is a testament to all the hard work from the Natural Baby Shower team, but we also want to give special thanks to our wonderful family of brands and our ever-growing customer base, who have supported our journey over the past 15 years.
Here's what Vics, our Co-Founder had to say about the big win...
"It's so amazing to see that all our hard work has paid off! To be recognised as Parenting Brand of the Year is brilliant for so many reasons. It's the perfect opportunity to step back and appreciate how far we've come, where we once picked and packed orders from the kitchen, to becoming a leading independent nursery retailer trusted by parents. Big thank you to our fantastic NBS team, family of brands, and of course, our loyal customers who keep coming back to shop with us. This really is the best start to the year!"
Better yet, we’re not celebrating alone as looking down the list of winners we spotted so many of our brilliant brands and their products had picked up awards too! Here’s a round up of MadeForMums winners and where to shop them at Natural Baby Shower…
Special awards
Parenting brand of the year
Everyday parenting essential over £20
Bronze — Etta Loves Plant Print Sensory Muslin 2-pack, £28
Game Changer Parenting product over £40
Gold — Elvie Pump, £269
Game Changer Parenting product under £40
Joint Silver — Etta Loves Plant Print Sensory Strip, £26
Innovation of the year
Gold — Splash About Happy Nappy DUO, £17
Editor’s Choice Awards
Prams, pushchairs, lightweights, and double buggies
Newborn pram/pushchair over £650
Gold — Bugaboo Fox 3 pushchair and carrycot, £1,045
Bronze – Cybex e-Priam, from £1,239.90
Travel System Package Over £800
Joint Gold – Maxi-Cosi Adorra Luxe, £899
Silver – Cybex Priam Travel System, from £1,439
Compact Fold pushchair under £250
Bronze – Silver Cross Clic, £245
Compact Fold pushchair under £250
Gold – Ergobaby Metro+ Stroller, £299.90
Single to double/tandem double buggy
Gold – Cybex Gazelle S, from £629.95 as a single and £889 as double
Silver – UPPAbaby VISTA V2, £1,069.99
All Terrain pushchair
Gold – UPPAbaby RIDGE, from £819.99
Sports pushchair
Silver – Cybex Zeno, from £739.90
Pushchair and transport accessory
Silver – Purflo Cosy Wrap Travel Blanket, £39
Baby carriers, slings and wraps
Baby carrier under £100
Bronze — Ergobaby Embrace Baby Carrier, £79.90
Baby carrier over £100
Joint Gold — Baby Tula Free to Grow Baby Carrier, £119.90
Sleeping and nursery products
Moses basket + newborn crib
Bronze – Purflo PurAir Breathable Crib, £189
Baby & toddler Sleep time product
Gold – Purflo Sleep Tight Baby Bed, £120
Swaddle & sleeping bag
Nursery Accessory
Joint Bronze — DockATot Deluxe+, £130
Family health, bathtime and skincare products
Health product for parents + parents to be
Bronze — Myrtle & Maude Queasy Days Organic Tea, £6
New parent product + service
Joint Bronze — Lola&Lykke Core Restore Postpartum Support Band, £75
Home Safety Product
Bronze — Fred Home Safety Starter Pack, £29.99
Teether & Teething toy
Bronze — Sophie la girafe Baby teething toy gift set, £26.99
Nappies, changing and potty training products
All-in-one reusable nappy
Gold – Newborn Pearl Pocket Reusable Nappy from Modern Cloth Nappies, £11.95
Multipart reusable nappy
Joint Gold – TotsBots Bamboozle two-part night nappy system, £25.98
Changing bag
Bronze – PacaPod Saunton Pack, £120
Changing Mat
Joint Silver – Mama Shack Anti Roll Sage Spotty, £30
Bronze – Bumbo Changing Pad, £72.99
Breastfeeding and bottlefeeding products
Electric/Battery Breast Pump
Joint Gold – Lola & Lykke Smart Electric Breast Pump, £135
Wearable Electric/Battery Breast Pump
Gold – Elvie Pump, £269
Silver – Fraupow Wearable Pump, £69.99-£89.99
Manual breast pump and milk collecting product
Joint Silver – Elvie Curve, £49.99
Bronze – Elvie Catch, £29.99
Products for your pregnancy
Pregnancy/birth product + service
Joint Bronze – Lola&Lykke Core Relief Pregnancy Support Band, £83
Lifestyle: travel, fashion, books, toys and gifts
Family Travel/Holiday Product Over £25
Gold – Splash About UV Sun & Sea Suit, £25
Joint Silver – Babiators Blue Series, £28.50 – £38
Family Travel/Holiday Product Under £25
Gold – Splash About The Happy Nappy DUO, £17
Joint Bronze – Babiators Originals, from £22.50
Travel Cot
Gold – Bugaboo Stardust, £199
Baby & children’s swimwear
Silver – Splash About Baby & Children’s Swimwear Collection, £10-27
Children’s shoe range
Silver – Bobux’s AW21 Collection, £22 to £75
That's a whopping 54 award-winning products sold at Natural Baby Shower, so to say we're proud would be an understatement!