ARTICLE by Natalie Brown

MadeForMums Awards Winners Round Up

 |  Reading time: 4 minutes
B_for_Blog | Natural Baby Shower

We’ve had some incredible news to share this week thanks to the announcements of the MadeForMums awards… and that’s because Natural Baby Shower has won Gold for Parenting Brand of the Year 2022!

It’s fair to say we’ve not stopped smiling since, especially as we were up against some tough competition, so this is a massive triumph for us to celebrate. This award is a testament to all the hard work from the Natural Baby Shower team, but we also want to give special thanks to our wonderful family of brands and our ever-growing customer base, who have supported our journey over the past 15 years. 

Here's what Vics, our Co-Founder had to say about the big win...

"It's so amazing to see that all our hard work has paid off! To be recognised as Parenting Brand of the Year is brilliant for so many reasons. It's the perfect opportunity to step back and appreciate how far we've come, where we once picked and packed orders from the kitchen, to becoming a leading independent nursery retailer trusted by parents. Big thank you to our fantastic NBS team, family of brands, and of course, our loyal customers who keep coming back to shop with us. This really is the best start to the year!"

Better yet, we’re not celebrating alone as looking down the list of winners we spotted so many of our brilliant brands and their products had picked up awards too!  Here’s a round up of MadeForMums winners and where to shop them at Natural Baby Shower…

Special awards

Parenting brand of the year

Joint Gold — Natural Baby Shower
Silver — Stokke Tripp Trapp, £189

Everyday parenting essential over £20

Bronze — Etta Loves Plant Print Sensory Muslin 2-pack, £28

Game Changer Parenting product over £40

Gold — Elvie Pump, £269

Game Changer Parenting product under £40

Joint Silver — Etta Loves Plant Print Sensory Strip, £26

Innovation of the year

Gold — Splash About Happy Nappy DUO, £17

Editor’s Choice Awards

Prams, pushchairs, lightweights, and double buggies

Newborn pram/pushchair over £650

Gold — Bugaboo Fox 3 pushchair and carrycot, £1,045


Bronze – Cybex e-Priam, from £1,239.90

Travel System Package Over £800

Joint Gold – Maxi-Cosi Adorra Luxe, £899


Silver – Cybex Priam Travel System, from £1,439 

Compact Fold pushchair under £250

Bronze – Silver Cross Clic, £245

Compact Fold pushchair under £250 

Gold – Ergobaby Metro+ Stroller, £299.90

Single to double/tandem double buggy

Gold – Cybex Gazelle S, from £629.95 as a single and £889 as double  

Silver – UPPAbaby VISTA V2, £1,069.99 

All Terrain pushchair

Gold – UPPAbaby RIDGE, from £819.99

Sports pushchair

Silver – Cybex Zeno, from £739.90

Pushchair and transport accessory

Silver – Purflo Cosy Wrap Travel Blanket, £39

Baby carriers, slings and wraps

Baby carrier under £100

Bronze — Ergobaby Embrace Baby Carrier, £79.90

Baby carrier over £100

Joint Gold — Baby Tula Free to Grow Baby Carrier, £119.90

Joint Gold — BabyBjörn Baby Carrier Harmony, £190
Silver — Baby Tula Linen Explore Baby Carrier, £154.90

Sleeping and nursery products

Moses basket + newborn crib

Bronze – Purflo PurAir Breathable Crib, £189 

Baby & toddler Sleep time product

Gold – Purflo Sleep Tight Baby Bed, £120

Swaddle & sleeping bag

Bronze – Purflo Baby Sleep Bag, from £39

Nursery Accessory

Joint Bronze — DockATot Deluxe+, £130 

Family health, bathtime and skincare products

Health product for parents + parents to be

Bronze — Myrtle & Maude Queasy Days Organic Tea, £6

New parent product + service

Joint Bronze — Lola&Lykke Core Restore Postpartum Support Band, £75

Home Safety Product

Bronze — Fred Home Safety Starter Pack, £29.99

Teether & Teething toy

Bronze — Sophie la girafe Baby teething toy gift set, £26.99

Nappies, changing and potty training products

All-in-one reusable nappy

Gold – Newborn Pearl Pocket Reusable Nappy from Modern Cloth Nappies, £11.95

Multipart reusable nappy

Joint Gold – TotsBots Bamboozle two-part night nappy system, £25.98

Changing bag

Bronze – PacaPod Saunton Pack, £120

Changing Mat

Joint Silver – Mama Shack Anti Roll Sage Spotty, £30

Bronze – Bumbo Changing Pad, £72.99

Breastfeeding and bottlefeeding products

Electric/Battery Breast Pump

Joint Gold – Lola & Lykke Smart Electric Breast Pump, £135

Wearable Electric/Battery Breast Pump

Gold – Elvie Pump, £269

Silver – Fraupow Wearable Pump, £69.99-£89.99 

Manual breast pump and milk collecting product

Joint Silver – Elvie Curve, £49.99

Bronze – Elvie Catch, £29.99

Products for your pregnancy

Pregnancy/birth product + service

Joint Bronze – Lola&Lykke Core Relief Pregnancy Support Band, £83

Lifestyle: travel, fashion, books, toys and gifts

Family Travel/Holiday Product Over £25

Gold – Splash About UV Sun & Sea Suit, £25

Joint Silver – Babiators Blue Series, £28.50 – £38

Family Travel/Holiday Product Under £25

Gold – Splash About The Happy Nappy DUO, £17

Joint Bronze – Babiators Originals, from £22.50

Travel Cot

Gold – Bugaboo Stardust, £199

Baby & children’s swimwear

Silver – Splash About Baby & Children’s Swimwear Collection, £10-27

Children’s shoe range

Silver – Bobux’s AW21 Collection, £22 to £75


That's a whopping 54 award-winning products sold at Natural Baby Shower, so to say we're proud would be an understatement! 

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