Hi, we’re Vics and Clifton.

We started Natural Baby Shower in 2007 after spending time in New Zealand, inspired by a simpler, more natural approach to parenting and a desire to make life that little bit easier for families.

Nearly 20 years on, that same purpose still drives us.

Natural Baby Shower is now a multi-award-winning independent nursery retailer, proudly home to over 140 eco, ethical, and premium baby brands. Every product we choose is safe, sustainable, and made to last - so parents can shop confidently, knowing there are no compromises on quality or values.

Whether you’re visiting our beautiful two-floor store in Surrey or shopping online with our community of over half a million parents each month, you’ll find trusted brands, honest advice, and real support from a team who genuinely care.

For us, it’s always been about more than just products - it’s about helping parents find the very best for their baby, their family, and the planet.