Our story

It all started in 2007 from one Mum's passion for parenting, the environment and desire to make baby shopping simpler. Inspired by their time in New Zealand, founders Vics and Clifton, wanted to provide parents with natural and sustainable baby products that were the very best for parents and babies, as well as the planet, all under one roof... From this commitment Natural Baby Shower was born.

Natural Baby Shower champion all things natural and organic. We understand that little ones are delicate so you'll find absolutely no nasties in our products wherever possible. We have handpicked all of our brands to ensure that from the methods of productions, to the materials used and even down to our packaging we are supporting sustainability. Welcoming a new arrival is the most exciting and rewarding journey. Natural Baby Shower want to help along the way and help make your choices easy.

We won Best Online Retailer at the Baby Awards 2019! The Baby Awards champion excellence in pregnancy, baby and children's brands. Their 'Best Online Retailer' category celebrates online retailers known for their product range, online shopping experience and excellent service.

Best for baby

Your baby is beautiful and so are our brands. We champion all things natural and organic and understand that our little ones are delicate so you’ll find pure and natural materials with no nasty chemicals. Rest assured that every product has been chosen because we personally love and recommend them.

Best for parents

We want to make your choices easy. How? With our expert advice from our caring customer service team, our informative blog or knowledgeable store assistants. Let us help you find the right products, at the right price and at the right time in your parenting journey.

Best for the environment

It’s not just our packaging that makes us environmentally friendly, it’s the materials, the manufacturing process, ethical business – there’s no competing on price, no nasty chemicals in our fabrics and absolutely no exploitation in any factories.

Best customer service

Every family is different. Which is why you’ll always find a friendly voice at the end of the phone to answer your questions or provide the very best advice. Pop in-store for one-to-one support from our expert advisors or jump into a quick online chat.

Discover more about the story behind how Natural Baby Shower started, the inspiration behind our ethos and take a closer look into what makes us an award winning trusted independent retailer.