Welcome to the family

Home to beautiful eco-friendly products all carefully handpicked for you and your little ones.
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Take a closer look into what makes us an award-winning, trusted independent retailer and the story behind Natural Baby Shower over on our Journal.

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Where it began

Inspired by their time in New Zealand, founders Vics + Clifton wanted to provide parents with natural and sustainable baby products that were the very best for parent, baby and the planet, all under one roof.

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Where we are now

In 15 years, we have grown from a team of 2 at the kitchen table to a team of over 75 employees at our HQ in Bracknell. Now home to over 125 of your favourite and trusted baby brands.

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Who we are

We're a trusted award-winning retailer offering environmentally-friendly, long-lasting products and giving support at every stage of the parenting journey through our tailored guides and 5 star, personal service.

Our retail store

Windlebrook House, 55 Guildford Rd, Bagshot Surrey GU19 5NG

  • Mon to Wed | 9am - 5:30pm
  • Thu | 9am - 7pm
  • Fri and Sat | 9am - 5:30pm
  • Sun | 11am - 4pm
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