Inspired by their time in New Zealand, founders Vics + Clifton wanted to provide parents with natural and sustainable baby products that were the very best for parent, baby and the planet, all under one roof.
Where we are now
In 15 years, we have grown from a team of 2 at the kitchen table to a team of over 75 employees at our HQ in Bracknell. Now home to over 125 of your favourite and trusted baby brands.
Who we are
We're a trusted award-winning retailer offering environmentally-friendly, long-lasting products and giving support at every stage of the parenting journey through our tailored guides and 5 star, personal service.