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Our story

Home to beautiful eco-friendly products all carefully handpicked for you and your little ones.

Where it began

It all started in 2007 from one Mum's passion for parenting, the environment and desire to make baby shopping simpler.

Inspired by their time in New Zealand, founders Vics and Clifton, wanted to provide parents with natural and sustainable baby products that were the very best for parents and babies, as well as the planet, all under one roof... From this commitment Natural Baby Shower was born.

 Where it began
Who we are

Who we are

Natural Baby Shower champion all things natural and organic. We understand that little ones are delicate so you'll find absolutely no nasties in our products wherever possible. We have handpicked all of our brands to ensure that from the methods of productions, to the materials used and even down to our packaging we are supporting sustainability.

Welcoming a new arrival is the most exciting and rewarding journey. Natural Baby Shower want to help along the way and help make your choices easy. With our expert advice from our fully trained staff and amazing products, let us help you find the right products, at the right price, at the right time. 

We believe...

Best for baby

Best for parents

We want to make your choices easy. How? With our expert advice from our caring customer service team, our informative blog or knowledgeable store assistants. Let us help you find the right products, at the right price and at the right time in your parenting journey.

Best for the environment

It’s not just our packaging that makes us environmentally friendly, it’s the materials, the manufacturing process, ethical business – there’s no competing on price, no nasty chemicals in our fabrics and absolutely no exploitation in any factories.

Best customer service

Every family is different. Which is why you’ll always find a friendly voice at the end of the phone to answer your questions or provide the very best advice. Pop in-store for one-to-one support from our expert advisors or jump into a quick online chat.


We're award winning

We won Best Online Retailer at the Baby Awards 2019! The Baby Awards champion excellence in pregnancy, baby and children's brands. Their 'Best Online Retailer' category celebrates online retailers known for their product range, online shopping experience and excellent service.

Best Online Retailer Award