ABOUT US

Parent Approved

Parent testing to ensure our products really are best for baby and best for you.

Here at NBS we only sell products we love and from brands we trust. But don’t just take our word it, we ask real parents to do real reviews on a large variety of our products to ensure they really are best for baby and best for you.

Become a parent tester

All of our parent testers are trusted real life parents who give honest reviews of our products to ensure everything we sell passes the parent test and is genuinely useful. To be in with the chance to become one of our parent testers, you simply need to keep an eye out for our “Review + Keep” badge on our competitions across our social channels and enter the ones that appeal most to you. We then pick our real life parent at random.

best-for-parent-green-Natural Baby Shower

Become a parent tester

All of our parent testers are trusted real life parents who give honest reviews of our products to ensure everything we sell passes the parent test and is genuinely useful. To be in with the chance to become one of our parent testers, you simply need to keep an eye out for our “Review + Keep” badge on our competitions across our social channels and enter the ones that appeal most to you. We then pick our real life parent at random.

Review + Keep

So how does it work? We run regular competitions across Instagram called “Review + Keep Giveaways”, where we offer our followers the opportunity to become one of our parent testers. We pick the winners at random and give them a whole month to really put the product through its paces with their family and write up an honest review with pictures. The review then gets the parent approved seal of approval and uploaded onto our blog for other parents to read. Our parent testers put products to the test, so you don’t have to.

Parent Approved

Keep an eye out for our parent approved badge on our website. This means the product you are looking at has been reviewed and put to the test by one of our trusted parent testers. You can read the review of the product for yourself by simply clicking on the badge on the product page to be taken straight through to the review itself. Our reviews are from real parents sharing their honest opinions and experiences with our products to help other parents feel confident with their purchasing decisions.

Real parents | real reviews

We absolutely love these loops! My baby has recently started teething and he loves to chew on them. These loops keep him entertained for ages as they move freely and he can pull them apart, perfect to chuck in your changing bag. We are so impressed with the bundle as a whole, we can’t wait to buy more.

Tanya

Our darling girl who is 17 months old loves this pram. When we first used it, she didn’t want to get out and actually would climb in to sit and watch TV. It's light, smooth and adjusts to both my partner and his height difference (he is 6ft and I’m 5ft).

Amber

I love that it can be used until Elsie is 12 months old which is fantastic and makes bath time so much easier up until then. I would highly recommend this bath to anyone; it’s made bath times easier and Elsie loves it. We are going to have so many more happy bath times with this bath!

Katie

We absolutely LOVE this product. The pros are endless! Not only is it a gorgeous design with sleek, high-quality materials and so easy to assemble but it will also suit our daughter until she’s much older! Meaning one gorgeous purchase, for several years!

Abigail