What we do at NBS...
From the brands we stock to the way we pack your orders, sustainability guides everything we do. We believe in doing parenting a little more naturally, and that means making conscious choices every step of the way.
We’re a small team with big goals. And we’re learning all the time. Whether it’s how we choose the brands we stock, who we work with behind the scenes, or how we ship your orders - we know it’s the small everyday actions that add up.
Sustainability Comes as Standard
Every product and brand we stock goes through a careful approval process. From sustainable business practices to planet-friendly materials and product longevity - they have to meet our standards before they make it to our shelves.
Ethical Sourcing
From fair working conditions to responsible sourcing and reducing their environmental impact at every step.
Built to Last
We look for products that stand the test of time (and toddlers), making them perfect for passing on and supporting a circular economy.
Free-From Harmful Chemicals
From car seats to clothing, we prioritise gentle materials that are safe for babies and better for the planet.
Low-Waste Packaging
Products need to be packaged in either recyclable, bio-degradable materials or minimal waste and plastic-free wherever possible.
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Small steps to
sustainable parenting
Make simple, thoughtful choices that add up over time and help protect the world your little one will grow up in.
Buy only what
you need
Support brands that care
Pick sustainable
materials
Shop and
sell preloved
Sustainable from Shelf to Shipping
From the moment we pick your order from our shelves, we keep things simple, efficient, and low impact. Every step of the journey is carefully thought through to save energy, reduce waste, and get your parcel to you in the greenest way possible.
What's on the blog...
Recyclable, Low-Waste Packaging
We keep it simple and sustainable with packaging and gift wrap that’s easy to recycle and kind to the planet.
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No Extras, No Excess
We avoid unnecessary packaging and single-use plastic and recycle any unavoidable waste before it reaches your doorstep.
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Purpose-Built for a Smaller Footprint
Our warehouse is designed to be clean, efficient and low-impact, helping us pack and ship more sustainably every day.
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Preloved
Marketplace
We want to make it really easy to give your Natural Baby Shower pieces a second life. Extending the lifecycle of your items through our secondhand marketplace means that they’re in use for as long as possible - saving the precious resources of our world.
Shop Preloved
Our Story: Best for Baby since 2007
We’ve come such a long way together, and it’s a good time to stop and reflect on our many successes, as well as the many challenges we’ve had to overcome to get here.
Learn more about our story
We choose only the gentlest, safest products to give every baby the best start in life.
We’re here for you with expert advice, helpful guides, and products parents can trust every step of the way.
We put sustainability first, offering eco-friendly choices that care for the world they’ll grow up in.
