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SANTA'S SAVINGS

Save up to 30% on toys + gifts

Explore our grotto of perfect gifts for your little ones and get Christmas all wrapped up.
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NEWNESS

BIBS Studio Collection

BIBS signature pacifier in new studio designs, recommended by midwives to support breastfeeding.
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December Newness

Introducing our newest additions, thoughtfully selected to ensure they are best for baby, parent and planet.
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WINTER STROLLS

smarTrike Traveler Active Stroller

Transforms from a comfy infant stroller to a thrilling toddler trike with the push of a button.
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CAR SEATS

The perfect car seat for festive family journeys

The Thule Maple car seat ensures safe, comfy and convenient travels.
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Axkid ONE 3 Car Seat - Parent Approved | Natural Baby Shower
parent approved travel
Axkid ONE 3 Car Seat - Parent Approved
by Sophie Peterson
Latest posts
UPPAbaby Vista V3 Pushchair- Parent Approved | Natural Baby Shower
parent approved travel
UPPAbaby Vista V3 Pushchair- Parent Approved
by Sophie Peterson
Christmas Gift Guide: Sustainable Stocking Fillers | Natural Baby Shower
seasonal
Christmas Gift Guide: Sustainable Stocking Fillers
by Sophie Peterson
Travelling for Christmas? Here's the Parenting Essentials You Need | Natural Baby Shower
seasonal travel
Travelling for Christmas? Parenting Essentials You Need
by Sophie Peterson