Natural Baby Shower | Quality natural baby products and gifts

FREE EXPRESS DELIVERYOn all orders over £65

Easy returns90 days to return

Shop by collection

Spring + Summer

Pushchairs + Strollers

Play + Activity

Parent Approved

My little boy Eli has been enjoying this product now for 5 weeks. We really can’t fault it and can’t explain how much we love it.

Parent Tester: Claire Whiteley

It has been absolutely indispensable for us with a newborn and we never leave home without it. We even wear it at home quite often just to soothe Elizabeth!

Parent Tester: Megan Moore

Our baby seems comfortable in it and we’re confident he’s safe. It’s easy to strap him in securely. He soon calms down and falls asleep while we’re driving.

Parent Tester: Emily Hall-Strutt

This bbhugme Pregnancy Pillow has been a really big help for many things and I am so glad to have had it for being able to make myself much more comfortable.

Parent Tester: Cassie Mayers

The BINIBAMA Snuggler is beyond beautiful, it is SO soft and just looks incredible in our pram. Anaia fell asleep in the pushchair for the first time!

Parent Tester: Lacey Branson

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CHARITY WORK

We give back

We partner with various charities and support them throughout the year with frequent donations, volunteering and events.

Sustainability

We look after the planet

It’s not just our packaging that makes us eco-friendly, it’s the materials, the manufacturing processes and ethical business we handpick.

We're award winning!

Customer reviews

New In

Carefully chosen, beautiful products that are best for baby, parent and the environment.

Virtual appointments

We offer free virtual appointments and live instant demos for advice you need at a time and place that suits you.

NBS gift cards

Give the gift of choice with our gift cards, via email or post which can be used online or in-store.