The NBS Product Guarantee
Every single product we stock has been personally vetted by real people - parents, experts, and team members who care just as much as you do.
We've done the research so you don't have to
At Natural Baby Shower, our mission is not to just sell anything, every product we offer has been carefully selected to ensure its best for baby, parent and planet.
Our ethos is simple: buy well, buy once. Every brand we sell is vetted for safety, sustainability, and quality, so parents can shop confidently, knowing their choice is right for their family and the planet. So if you don't see what you're looking for, it probably didn't meet our high standards.
The Materials
We look for products made with materials that are kind to babies and better for the planet — sustainably sourced, non-toxic, and built to last.
Built to last through everyday use, whatever life throws at it
Crafted from materials that feel premium and are best for baby.
Proven to perform well through hands-on testing with our team
Made with low-impact, sustainably sourced or recycled materials
The Safety Features
Safety is at the heart of everything we do. Every product must meet strict UK/EU safety standards before it makes it onto our shelves. Our team of experts tests, reviews, and only selects products that we would happily use with our own families.
Meets recognised safety certifications like the ADAC and Swedish Plus car seat tests
Free from harmful chemicals and toxins
Designed with child safety first, good looks are just a bonus.
The Production
We only partner with brands that care about how their products are made — and who’s making them. That means fair, responsible production and values we can stand behind.
Focuses on quality over quantity with low-impact production methods
Product reflects thoughtful, responsible design
Brands that care about the people behind the product
Made in factories that meet high ethical and environmental standards
The Packaging + Shipping
We work with brands that keep shipping low-impact and packaging as plastic-free as possible - always thinking about waste, emissions, and what happens after unboxing.
Packaged in recyclable, biodegradable or low-waste materials
Packaging is plastic-free wherever possible, and we’ll take care of it if it’s not
Shipped with low-impact methods, as close to the UK as possible — less mileage, less impact
We choose only the gentlest, safest products to give every baby the best start.
We’re here for you with expert advice, helpful guides, and products parents can trust every step of the way.
We put sustainability first, offering eco-friendly choices that care for the world they’ll grow up in.
