Brand | Love to Dream
Why shop at Natural Baby Shower?

Love to Dream's multi-award-winning Swaddle Up™ is designed to support your baby’s natural arms-up™ sleep position, giving them access to their hands for safe self-soothing. With its hip-healthy design and innovative wings, the Swaddle Up™ has been shown to nearly double sleep duration for many babies.*
Self-soothing is when a baby wakes up and settles back to sleep without needing assistance from a parent or caregiver. Babies instinctively self-soothe by bringing their hands to their mouth or gently rubbing their cheeks. The Swaddle Up™, with its unique wing design, naturally encourages this safe self-soothing behaviour, helping little ones feel more settled and enjoy longer, more restful sleep.
Once your baby starts showing signs of rolling, it’s time to transition them from swaddling to arms-free sleep. The Swaddle Up™ Transition Bag makes this gentle shift easier for both you and your baby.
*Based on a 2017 survey of 1,242 Australian Love To Dream™ customers.
We want you to shop with confidence, so we provide a warranty on all our products against faults and breakage. Some manufacturers offer extended warranty coverage; see further info here.
Standard UK Delivery (1-3 days)
Express Delivery (UK Mainland)
Order by 4pm weekdays / 12pm Saturdays
Channel Islands (VAT removed)
Some size/weight restrictions apply for certain regions. Full details at checkout.
Questions? Our friendly team is happy to help! For more details, check our delivery page.
We offer a 90-day returns policy. For full details, see our full returns policy.
Love To Dream™ has evolved into a trusted 3-stage sleep system, supporting families in over 50 countries. Thoughtfully designed for every step of your little one’s sleep journey, the range grows with them from newborn to four years old.
As a global leader in safe sleep, Love To Dream™ creates innovative, high-quality sleepwear designed to last. Crafted with comfort, durability, and longevity in mind, each product is made to be passed down through siblings. Every step of the design and manufacturing process is carefully monitored, ensuring the highest safety and performance standards—so you can rest easy knowing your little one is in safe hands.
Community is at the heart of everything Love To Dream™ do. From design to production, they're inspired by the families and caregivers who trust and love their products, and are dedicated to creating safe, comfortable sleep solutions that can be cherished for years to come.
At Love To Dream™, family means everything. That’s why they're also committed to supporting charities that care for families affected by baby loss, miscarriage, and stillbirth. Through their partnerships, they hope to bring comfort, support, and hope to those who need it most.
Real people who are more than happy to help | See our support opening times
Love to Dream's multi-award-winning Swaddle Up™ is designed to support your baby’s natural arms-up™ sleep position, giving them access to their hands for safe self-soothing. With its hip-healthy design and innovative wings, the Swaddle Up™ has been shown to nearly double sleep duration for many babies.*
Self-soothing is when a baby wakes up and settles back to sleep without needing assistance from a parent or caregiver. Babies instinctively self-soothe by bringing their hands to their mouth or gently rubbing their cheeks. The Swaddle Up™, with its unique wing design, naturally encourages this safe self-soothing behaviour, helping little ones feel more settled and enjoy longer, more restful sleep.
Once your baby starts showing signs of rolling, it’s time to transition them from swaddling to arms-free sleep. The Swaddle Up™ Transition Bag makes this gentle shift easier for both you and your baby.
*Based on a 2017 survey of 1,242 Australian Love To Dream™ customers.
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