What is Green October at NBS?
Green October is our month-long celebration of sustainable parenting, a time when we shine an extra spotlight on the choices that are better for baby, better for parents, and better for the planet. It’s about showing that thoughtful shopping doesn’t have to cost the earth — or your wallet.
As the busy shopping season creeps closer, Green October is our gentle reminder to pause, breathe, and shop with a little more care. It’s about finding joy in the things that last.
Throughout October, we’ll share ideas, tips, and inspiration for making small, positive changes that add up to a big difference. From buying better to saving money, Green October is your guide to parenting more sustainably, one easy step at a time.
The NBS Product Guarantee
We take product selection seriously, because when it comes to your baby (and the world they’ll grow up in), only the best will do.
Ethical Sourcing
From fair working conditions to responsible sourcing and reducing their environmental impact at every step.
Built to Last
We look for products that stand the test of time (and toddlers), making them perfect for passing on and supporting a circular economy.
Free-From Harmful Chemicals
From car seats to clothing, we prioritise gentle materials that are safe for babies and better for the planet.
Low-Waste Packaging
Products need to be packaged in either recyclable, bio-degradable materials or minimal waste and plastic-free wherever possible.
Learn more
Preloved
Marketplace
We want to make it really easy to give your Natural Baby Shower pieces a second life. Extending the lifecycle of your items through our secondhand marketplace means that they’re in use for as long as possible - saving the precious resources of our world.
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What's on the blog...
Buy Well, Buy Once
Hear from baby expert, Anita Worlidge of Anita's List on the difference it can make for your parenting journey.
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5 Tips for a More Thoughtful Approach
From reducing waste to choosing products that are kinder to our planet.
Read More
Save Money and Shop Sustainably
Products that will last you from when your baby is newborn, all the way into their toddler years.
Read More
Small steps to
sustainable parenting
Make simple, thoughtful choices that add up over time and help protect the world your little one will grow up in.
Buy only what
you need
Support brands that care
Pick sustainable
materials
Shop and
sell preloved
We choose only the gentlest, safest products to give every baby the best start in life.
We’re here for you with expert advice, helpful guides, and products parents can trust every step of the way.
We put sustainability first, offering eco-friendly choices that care for the world they’ll grow up in.
