The summer holidays have come to a close, which means it’s the perfect time to reflect on the month’s activity from the parent and baby world.
It seems that it’s not just you and your little ones who have been keeping busy throughout August, but mums and dads across the country have too!
From Pumps on Parade campaigning with the all-new Elvie Stride, to combatting rising prices with reusable nappies, let’s recap on some of the biggest ‘bump’ highlights…
Elvie Stride in Pumps on Parade campaign
Image via pa image
Former X Factor winner Alexandra Burke looked stunning last weekend as she donned an elaborate costume at Notting Hill Carnival complete with the all-new Elvie Stride breast pump. Part of Elvie’s Pumps on Parades campaign, the new mum-of-one was delighted to support the movement which aims to break taboos of breastfeeding in public.
It was the singer’s first public appearance since she and fiancé Darren Randolph welcomed their first child together in July which is why she felt the campaign was close to her heart. Alexandra said, “For me, being in the parade pumping is one of the most empowering things I could ever do.” She added “Women should know there’s nothing to be ashamed of…I hope this empowers every mum out there to know they can be an amazing mum, and still have the freedom to be who they are.”
Elvie’s campaign follows research that reveals almost half of mamas feel they lose a sense of self when breastfeeding or pumping, with two thirds giving up on activities or hobbies during the first year of breastfeeding. Tania Boler, CEO and Founder of Elvie commented on the campaign, saying “Not only is pumping and breastfeeding in public still stigmatised, but our research proves that women feel as though they need to stay at home… At Elvie, we love nothing more than breaking down barriers and empowering women. So, we hope this activation will crush stigmas surrounding what new motherhood ‘should’ be, while uplifting women to take back their sense of freedom."
We love that this story made headlines and for all the right reasons! Not only is it amazing to see new mamas strutting their stuff with confidence but normalising breastfeeding and pumping is something that we’re always shouting about from our own treetops. We especially love that Elvie have been championing this mission for a long time, with their latest campaign highlighting the great features offered by the all-new Elvie Stride breast pump!
Hilaria Baldwin and husband Alec Baldwin prepare for their seventh child
Image via Instagram
Yoga Instructor Hilaria and husband, actor Alec Baldwin are set to welcome a new little arrival soon, as she took to Instagram to update their fans with a recent maternity shoot. The couple first announced news of the pregnancy on Instagram earlier this year but stepped away from social media since the aftermath of a fatal incident involving Alec’s co-worker.
With it being the pairs 7th child together, they had received some comments on their growing brood. The soon-to-be mum of 7 says while she makes “self-deprecating jokes” in response their sizeable family, being able to laugh keeps her sane. Hilaria has previously opened up about her past experiences with miscarriages, writing on her Instagram post she said “all jokes aside however, I am grateful for this experience… I know too well the joys and losses, the beauty, and the heartache that motherhood brings.”
While the couple know that they’re having a little girl, the growing bump which has been nicknamed ‘Baldwinito’ came as a huge surprise, but they’ve said their family are now complete.
We’re super happy for Hilaria and Alec on the news of their little one. And while we’re yet to offer a pushchair configuration that can accommodate a family of 7, we hope that they find themselves some fantastic parenting products that help ease the rush of bringing up a big family. We also love Hilaria’s openness with her experiences of pregnancy and motherhood which will help to encourage others to speak openly about the highs and lows of becoming a mama.
Amy Hart and boyfriend naturally conceive despite freezing eggs ahead of IVF treatment
Image via Instagram
Former Love Island contestant Amy Hart has revealed that she is pregnant with boyfriend Sam Rason. The news is extra special for the 30-year-old reality star who had revealed not so long ago that she froze her eggs after a fertility appointment showed she had abnormal cells. The couple had planned to start trying to conceive in January with IVF treatment, however, were surprised to find out they had conceived naturally. Amy explained “We got pregnant unexpectedly because the app was telling us the fertile window was so out.”
Amy announced the news live on Loose Women but took to Instagram to explain a little more on her parenting journey. In the caption, she explained that she wanted to share her news on the show first as she had openly discussed fertility MOT’s, solo IVF and egg freezing before, so it felt only right to complete the story.
The pair are expecting their little one to arrive in March 2023, but the former air stewardess said that instead of a baby shower she wanted to hold a “Sip and See” party once baby is born in a bid to protect fellow friends and family who are going through fertility troubles of their own.
We’re no strangers to gushing over the wonderful news of pregnancy when people are faced with fertility struggles. It’s amazing that Amy Hart has not only found love and happiness with someone since deciding to freeze her eggs, but that she’s managed to naturally conceive so will soon be a mama to a precious little bub!
Reusable nappies can help parents save money amid 60 per cent price rises for nappies
The latest figures show that parents are faced with up to 60 per cent price rises on disposable nappies and wipes with over 90 Pampers products increasing in cost. For example, the Pampers 24-pack Baby-Dry Night Nappy Pants rose by 60 per cent from £5 in June to £8 in July.
It’s not just Pampers that have increased their prices, trade magazine The Grocer reported other big supermarkets have increased their prices across baby and food with parents burgeoning the brunt of soaring the cost-of-living crisis.
The latest survey by Which? shows that while nearly a quarter of parents are deterred from reusable nappies by the amount they cost, they work out cheaper than disposables in the long term! It reported that the government's Money Advice Service estimates that using reusable nappies can save you more than £1,400 over the course of baby's first two and a half years. In a bid to help people with cost of living, Which? have therefore shared tips on how to save money when choosing reusable nappies, including how they reduce energy costs from washing and drying.
Helping parents make sustainable swaps while finding ways to save money is music to our ears! We love that more and more people are starting to see the economic benefits of switching to reusable nappies and wipes. Better yet, they're kind to the planet and really easy to use once you get the hang of it. If you're interested in making the swap, discover some of our tips on how to use and wash them.
Have your say
We’d love to hear your thoughts on the above so, if there’s a topic of discussion you think we should include in our next monthly Bump + Beyond round up, please get in touch via email to email@example.com.