bbhugme = The sleep saviour

In your third trimester a good nights sleep may feel like a far off luxury. Sleeping with a big balloon on your front can be tricky; finding a comfy position that is safe for your little one and nice to sleep in is no easy task. We all love our zzz's but sleep is actually a basic human need, even more so during pregnancy, as demonstrated in Maslow’s hierarchy of needs.

Maslow's hierarchy is regularly displayed as a pyramid. The lowest levels of the pyramid are made up of your most basic needs, while the most complex needs at the top of the pyramid. The needs at the bottom of the pyramid are basic requirements, such as food, water and sleep. Without these most basic needs being met individuals can not move up the pyramid to needs such as safety and social requirements proving just how important sleep is!

A good balance of rest and comfort is crucial for pregnancy wellness. There is no time a good night’s sleep is more crucial, but harder to get, than during pregnancy. But with a specially designed pillow like the bbhugme pregnancy pillow, you might actually be able to get your precious 40 winks.



Designed by Chiropractors

bbhugme was born after three chiropractors from Norway had seen many teary, sleep-deprived pregnant women suffering from pelvic and back pain before, during and after pregnancy come to them for help. In fact, recent studies show that during pregnancy 3 out of 4 women are suffering from pelvic and low back pain, and 8 out of 10 pregnant women suffer from sleep deprivation.

As a result they decided it was time to use their skills and knowledge to help! bbhugme was created in Norway by Hilde, Ann Kristin and Elisabeth who specialised in chiropractic care of pregnant women, mums and babies. The three ladies realised that women needed long-lasting at home care and support that could help them beyond a professional clinic.

The three chiropractors teamed up with designers in their mission to make a unique pillow that mothers could count on for support. The team of professionals focused on the details that matter; the right shape, filled with a specific size and type of microbeads, give sturdy but flexible support for every body type. They also focused heavily on the final product being allergen free and eco-friendly.

bbhugme = The sleep saviour

All bbhugme products are tested and quality approved by a panel of specialists in health, mother care and design who know a lot about caring for women and new families. It is with this in-depth specialist knowledge, detail in design and rigorous testing, along with their genuine care for pregnant women that bbhugme continuously produce amazing products that genuinely change pregnant women's lives. They are a company driven by professionalism, passion and care, who are motivated by customers feedback of how much their products have made a difference. It is this feedback that makes the whole project worth it for bbhugme.

Their hard work paid off and was recognised in 2015 when bbhugme won “Best Design Award” from The Norwegian Centre for Design and Architecture.

Natural Baby Shower are proud to be working with this amazing company to help bring relief and comfort to pregnancy and beyond.  



Safe sleep

Getting enough sleep is more crucial to you and your baby’s overall health than how you position yourself during sleep. People often worry about the common idea that sleeping on your back can hurt your baby. Researchers believe that sleeping on the back during third trimester causes compression of the inferior vena cava (IVC) blood vessel, and that this may reduce the blood flow to the fetus.

However, these claims are not as black and white as they seem. The professional Dr Hilde at bbhugme, assures mums if you wake up on your back, don’t freak out, your baby is fine! In fact, if you break down the studies into sleeping on your back and the correlation it has to the risk of still birth, it appears back sleep contributes to only a fraction of this absolutely tragic, but thankfully rare event.

Dr Hilde assures that if you are in your first or second trimester and have a healthy pregnancy, feel free to sleep however you please. If you are in your third trimester and love sleeping on your back, simply put a pillow under your right side. This slight 10-15% incline of your upper body will help to prevent compression of the IVC. 

bbhugme = The sleep saviour


Get the right support

We all know from experience or from the stories we have been told that sleeping when you’re pregnant is a whole different ball game. Counting sheep doesn’t really work anymore. As your body changes and grows you’ll feel the need for that bit of extra support to get comfortable during sleep. This is where bbhugme can be your sleep saviour. If there is ever a time in your life you should invest in sleep, it’s during your pregnancy. Remember, you are sleeping for two now!

The bbhugme pregnancy pillow truly is the mother of all pregnancy pillows. It is so well loved in Norway that it is owned by 1 in 4 pregnant mums. The amazing bbhugme is designed to offer support in the most important areas during pregnancy– your belly, pelvis, lower back and legs. The full body pillow focuses on these areas to help you get better rest and sleep throughout pregnancy.

It is also designed to grow with you and your baby, being used as a full body pillow during pregnancy which can then be used for breast feeding and also a wonderful support and nest for your little one as they grow. With the help of the bbhugme pebbles you can adjust its shape and firmness, to help meet the needs of you and your little one as they grow.

Made from natural, soft and eco-friendly (BPA free) materials. The inside microbeads are ESP pebbles, a material specifically designed to be antibacterial and anti-fungal as well as it’s ability to keep you cool.

bbhugme pregnancy pillow


Shop the whole bbhugme collection here >>

Check out our bbhugme pregnancy pillow parent review here >>