ARTICLE by Natalie Brown

World Book Day’s 25th Anniversary: Last-minute ideas and costumes

 |  Reading time: 4 minutes
B_for_Blog | Natural Baby Shower

On Thursday 3rd March, World Book Day celebrates its 25th birthday which is set to be their biggest one yet! While we’re making a big deal of it don’t worry, you don’t have to. We know World Book Day can be a lot of work, especially if your little one isn’t one for dressing up in a bright and colourful costume.

We’ve got you covered this World Book Day, to get you up to speed from all the things that are going on for its 25th anniversary, to handy last-minute costume ideas that will be a hit with the kids and simple for you! 

World Book Day 2022

If you’re new to the day of celebrations, we’ve put together a little summary of what it means to be a part of World Book Day.  

As a charity sponsored by National Book Tokens, World Book Day plays an essential role in getting books into the hands of children in the UK and Ireland, with the aim of kick-starting and nurturing the game-changing, lifelong habit of reading. For 2022, the campaign focuses all around helping children discover the love of reading and celebrating the authors and illustrators behind the books. It also provides all children access to these special books, offering the opportunity to purchase their own £1 book and get involved with a huge range of fun reading activities.  

World Book Day logo

This year’s core message “You Are a Reader” has a particular focus on reaching children from disadvantaged backgrounds and will aim to encourage parents and carers to support reading at home, helping them to feel more confident in reading together for just a few minutes every day.
The team at World Book Day want to highlight the importance of children having the opportunity to be inspired and represented in stories. This is why they have partnered with BookTrust and Waterstones Children’s Laureate Cressida Cowell MBE to promote visibility and champion new voices such as up-and-coming writers and illustrators of colour in this year’s legacy authors.

So what’s on this year?

An extensive 25th anniversary programme of activity will take place with authors, illustrators, publishers, retailers and partners taking part, including:

  • Several high profile, in-person and digital author and influencer readings
  • Two live events
  • Legacy author events and content across their site and social
  • In-store experiences in bookshops across the UK and Ireland where children can explore the
    world of reading

How can I get a £1 book token?

If you want to take advantage of the £1 book scheme, tokens from the National Books Trust Ltd, will be distributed in your little one's school. Book vouchers will also be available in McDonald’s Happy Meals through March and in some children’s magazines. While stocks last, the tokens are valid from Thursday February 17 to Sunday March 27 2022. Find out here what books are included in the £1 scheme.

Last-minute costume ideas

So now you’re all up to date with everything World Book Day, let’s get into some of the stress-free, easy to create costumes that will be perfect to pop together in as little as 10 minutes!

Paddington Bear

Paddington bear costume

Yes, the very loveable bear is sure to be a hit and its super easy to create! All you need is some yellow wellies or shoes, a blue jacket, and your choice of red hat.

At Natural Baby Shower we’ve got a few similar products to match your costume including the Tonies and Paddington cards. Perfect to listen along to the wonderful tale of this marmalade-loving chappy. For the finishing touch, add a little luggage tag to their jacket!


Dinosaur costume world book day

For your dino-loving little one, their costume is much more simple than you might think. All you need is to follow a green colour scheme plus, with so many outfits featuring roar-some motifs, you’ll be sure to find a cute top to compliment. Our choice of dino-ensemble is super cute, not only for World Book Day but for everyday wear too!

Frida Kahlo

Frida Kahlo world book day

We love our collection of Bookspeed’s Little People, Big Dreams but one very famous face is perfect to dress up as this World Book Day. Frida Kahlo was not only brave young woman, but she loved to dress differently too – perfect for giving your little one the encouragement to dress up.

Finish off our choice of costume below with the infamous eyebrow and you’re good to go!

Enjoy our World Book Day Savings

While everything may seem a little stressful with last-minute plans, we want to assure you that all is well this World Book Day. Plus, to top things off, we've got up to 15% off all books including audio players by Tonies and Yoto until midnight this Friday! 

Shop up to 15% off books, Tonies + Yoto>>