Meet the brands behind the Natural Baby Show

Today we welcome a weekend of savings, support, and learning with the experts behind some of our much-loved brands at the Natural Baby Show! We’ve partnered with bbhugme, Maxi-Cosi, Elvie and Bugaboo to bring you the very best advice, and right from the source.

Plus, there’ll be an array of insightful Instagram takeovers, offering a spotlight on even more brands such as Ergobaby, Lola & Lykke, aden + anais and Joolz!

Natural Baby Show February

Before tuning in this weekend, let’s touch on what amazing work these brands are doing, so you know what and who to look out for over on our Instagram and YouTube. Of course, there’ll be some spectacular offers on this weekend too, so we’ve listed a few below - keep an eye on our offers for even more when the event goes live!


Wellbeing pre and post baby with Dr Harriet Plowright in partnership with bbhugme

bbhugme wellbeing

You may have heard the name, but bbhugme are so much more than pregnancy pillow specialists. Founded by 3 Norwegian chiropractors, bbhugme pride themselves on becoming a trusted brand empowering pregnant women by offering solutions to sleep, nursing, and pregnancy.

Their hero product, the bbhugme pregnancy pillow is designed to be the ultimate support for undisturbed sleep and nursing. The benefits of bbhugme aren’t unfounded either, as working behind the brand are a team of health professionals that are passionate about pregnancy, motherhood, and wellbeing of the family. 

Specialists such as Dr Harriet Plowright, spends her time treating emergencies and running clinics for chronic problems in children. As a Paediatric Doctor, Harriet moves hospitals often as part of her work, meeting lots of families on a day-to-day basis and during her free time as a mother of two, documents family life on Instagram under the screen name @themedicmama.

bbhugme pregnancy pillow

Dr Harriet first fell in love with the bbhugme pregnancy pillow when becoming pregnant back in 2017. The support the pillow offered for her back coupled with its success for postnatal activities like breastfeeding, was the catalyst to Dr Harriet becoming a strong advocate for the brand. Dr Harriet explains “it can be an intimidating time when babies are born too early, too small, or unwell. I feel passionate about equipping women and their families with the information and tools that empower them to confidently care for their new babies.” 

Make sure to check out Dr Harriet’s expert talk over on our YouTube answering your questions on all things pre and post baby wellness.


Choosing your car seat + safety in partnership with Maxi-Cosi. Together we explain the safety rules and what the different car seats and installations are available.

Maxi Cosi car seat

Life as a parent holds so many precious moments. That’s why the creators behind Maxi-Cosi started out with a vision to design products that help to maximise these moments of joy. From the safest car seats installed with just one click, to a trusted stroller that lasts from one baby to the next, Maxi-Cosi work on the solutions for the everyday family. As the top-selling car seat brand since 1984, they continue to create innovative products and services for you and your little one. Yet, their commitment to developing quality products is equally as important as their mission to provide the answers for the modern parent, which is why at Maxi-Cosi, they make sure to share industry knowledge, advice, and promote their caring attitude to life with a family.

Maxi-Cosi brand expert, Nicole aims to shed some light on the safety behind the world of Maxi-Cosi car seats. There’s lots of jargon and safety elements surrounding car seats but fear not, Nicole clarifies everything from what makes an i-Size seat, to the workings of the infamous Pebble infant carrier and so much more. To listen to Nicole’s all-important car seat guidance, tune into the Natural Baby Show over on our YouTube.


All you need to know on breast pumping with Elvie. Discover the benefits of using a breast pump, increasing milk supply and more.

Elvie Pelvic Floor trainer

If you are an Elvie follower or fan of the brand, you’ll know all about their quest to empower women on their journey to make womanhood. It comes as no surprise then, that Elvie Founder and CEO, Tania Boler is an internationally recognised women’s health expert. Passionate about improving women’s physical and emotional wellbeing while leading taboo-busting conversations around women’s health. With Tania’s mission infused into the brand, Elvie has become leaders in sharing positive technology, information, and support in many areas, but most predominantly breastfeeding and pelvic floor.

The Elvie breast pump and Kegel Trainer are paving the way for intelligent, innovative solutions to often, uncomfortable subjects. In partnership with the Natural Baby Show, we’re speaking with brand expert Charlie to spill the tea (or should we say, milk) as she’ll be touching on how to increase your breast milk supply and the benefits of pumping so again, make sure you head over to our YouTube to find out more.


Everything you need to know about the infamous Bugaboo range, brought to you by brand expert Lucy at the Natural Baby Show!

Bugaboo Donkey5

For parents and even non-parents, the name Bugaboo resonates with millions due to their amazing range of pushchairs and big baby essentials that dominate our pavements, parks, and public transport. The white detailing of the chassis and circular doodle logo are two stand-out features that are so well-recognised from the Bugaboo brand, but what makes these pushchairs so popular?

Brand expert Lucy is here to answer your Bugaboo questions and chat through the new launches; Fox3 and Donkey5. If you want to be one of the first to hear, watch over on our YouTube channel this weekend.


Showcasing the gorgeous new spring summer range.

Liewood new collection

The stunning scandi-aesthetic that so many of us love is the epitome of everything at Liewood. Crafting irresistibly beautiful products since 2015 and designed for the modern family, Liewood’s products are made from organic textiles which was exactly Anne Marie Lie Nielsen’s vision when she started the brand not so many years ago. Her concept focused on functionality, fine lines and simple details to bring little ones the finest materials and with a modern approach.

From bedroom interiors to fashionable garments, the Liewood collection is extensive yet oozes quality with every product. That’s why we’re super excited to bring you a sneak preview on the Liewood spring summer range! On our Instagram we’ll be showcasing everything from cute toys and clothing, to storage items and mealtime essentials. There’s a whole host of beautiful new products to cover - it won’t be one to miss! 


The very best of Joolz brought to you by real customers who love the brand.

Joolz sustainable collection

So we don’t have favourites in our NBS family as all our brands are doing fantastic things in the world of parenting and sustainability, however as well as being super stylish, Joolz are super committed to caring for the environment. Created on the streets of Amsterdam in 2004 when founder Emile Kuenen was discussing pushchairs , he noticed that there were very few smart solutions for folding & storing all whilst being kind to the planet.

Joolz’s motto “Positive Design” therefore encompassed the need to bring parents innovative, ergonomic and attractive products that deliver excellent service and inspiring ideas for a healthy and happy life. So, what’s more?

Well, Joolz are no stranger to innovation and their eco-friendly schemes and revolutionary strollers are not to be missed - which is why two real Joolz customers are taking over our Instagram this weekend to chat through the Aer and the Day+. Fear not, we’ll be adding all takeovers to our Natural Baby Show highlight, so if you’ve already got plans this weekend, they’ll be there and waiting for your return.

Lola & Lykke

Partnering with Nursing Mama to go through latching + positioning

Lola&Lykke smart electric breast pump

If you’re a new mama or someone who can distinctly remember the postpartum effects on your mind and body, then you’ll love the work of health and wellbeing brand Lola & Lykke.   Founded to bring positive societal change to better the nursing environment in the home, work, and private sphere, Lola & Lykke have paved the way to become not only a brand to produce unique health products, but also share useful content and expert advice to support mothers.

Founders Laura and Kati ultimately wanted to fill the gaps in information and services behind the products that women love, like their hero product the Lola & Lykke Smart Electric Breast pump. So, we knew that the team at Lola & Lykke would love to get on board with the Natural Baby Show this weekend, and better yet, they’ve joined forces with Katie Mugan aka the Nursing Mama to bring you all you need to know on babies, nursing, latching, and positioning. If you’ve not yet heard of Katie then rest assured, as a qualified breastfeeding and infant feeding specialist as well as a Paediatric and Public Health Nurse, you’ll be in good hands listening to her expert advice. Join us live on Instagram from 11:30am on Monday 28th February!  

aden + anais

Discovering the world-famous muslin with Sophie from aden + anais.

aden + anais swaddle blanket

From the creators of Prince George’s first royal swaddle moment, comes aden + anais. The original brand of design-conscious muslin must-haves, aden + anais offer stylish, versatile comfort for both mums and their babies. Founded by a mum on a mission, they have brought the muslin to the world all the way from the land down under. 

Since then, they have become a brand of choice for over a decade and while quality has been a top priority, aden + anais are firm believers in upholding the trust of their customers and customers-to-be. Therefore, Sophie from aden + anais will be joining over on our Instagram to show some of the infamous patterns and how to swaddle your little one with their best-selling muslins.


The benefits of babywearing with Ergobaby. Learn about how babywearing can aid baby's development and strengthen your bond with brand expert Niki.

Ergobaby carrier story

Like so many origin stories of our fabulous brands, in 2002 Ergobaby was created from one mums’ passion to improve her experience with a newborn. Looking to keep her new son as close by as possible, Karin Frost wasn’t satisfied with the baby carrying options available to her. Instead, she set out to create an ergonomic, comfortable, stylishly designed babywearing solution that would keep her son attached to enjoy the closeness and other the benefits it offers.  

The soft structured carrier (SSC) design was born and since won multiple awards, achieving gold standard for areas including style, design, and hip-healthiness. Ultimately, the Ergobaby team have endeavoured to promote the fantastic advantages of babywearing, calling out to parents with a desire to keep their little ones close and strengthen the physical bond between mum, dad and baby. Ergobaby expert Niki will be taking over on our Instagram direct from our Surrey store, answering baby carriers questions.

Our Natural Baby Show offers

Natural Baby Show offers and discounts

Right, so now you know everything behind the brands we’ve partnered with for the Natural Baby Show, but let’s touch on some of the great offers available this weekend. We’ve pulled out some of the top discounts below…

  • 20% Off Little Bird Told Me :
  • 15% Off Selected Elvie Products
  • Free Footmuff with Joolz Day+
  • Save 20% on Silver Cross Coastline & Ascot Furniture
  • Save £310 on Constellation Silver Cross
  • 20% Off Pebble Pro
  • 25% Off ErgoBaby Omni Black Tweed Carrier
  • 15% Off Maxi-Cosi Coral 360 Car Seat: (
  • 25% Off Halo Bundles
  • 20% Off Selected Lola & Lykke
  • 15% Off Little Green Sheep Mattresses
  • 15% Off Cybex Solution G
  • 25% Off Bugaboo Fox2

    ... And more!

    Discover more about the Natural Baby Show>>