ARTICLE by Charlotte Gelstharp

Discover the new phil&teds and get inline®!

 |  Reading time: 3 minutes
B_for_Blog | Natural Baby Shower

Our friends at phil&teds, the Kiwi innovators behind the world’s first single-to-double buggy, today launch a renewed inline® buggy platform. After transforming the nursery industry for more than two decades with their genius inline® buggy, the original innovators, phil&teds, have launched a new inline® range offering that same award-winning adaptability, with refined functionality and a shiny new streamlined look.

The award-winning baby goods brand have masterly redesigned and reinvigorated four inline buggies - dotTM, sportTM, dashTM and voyagerTM. Drawing inspiration from old school vintage trikes, where one kid playfully stood in the back, the Kiwi brand saw potential to bring this way of kids play to life by creating a real solution for parents on the go with kids in tow. 

Discover the new phil&teds and get inline®!

The new and improved phil&teds’ inline range includes: 

  • Dot - value inline® - Want fuss-free, 3-wheeling fun? This package packs a punch with only the necessary things you’ll need for your urban ventures!
  • Sport - sporty inline® - The only true active 3-wheeling inline® that looks the part, feels the part, and is ready to tackle your all terrain adventures - no bumps are too big for this fella!
  • dash - urban inline® - Want the maneuverability of a 3-wheeler but look smart at the same time? This good looking buggy is what you’re looking for, for when you’re strolling in the city with a latte in hand!
  • Voyager - uptown inline® - With star appeal, this modular 4-wheelin’ inline® is seriously good looking, and gives you more ways to seat your kid or kids in tow - get creative as they can pick how they want to ride in style! 

Masterly redesigned, the dotTM, sportTM, dashTM and voyagerTM are all fantastic single buggies - each offering all wheel suspension, an easy to use foot brake, intuitive stand fold, generous sized seats and then some! When used with the double kitTM seat accessory, you also get a very cool parent facing seat for more face-to-face time with your little one. Better still, if your family grows, you can use that same double kit to turn your single into a double by simply clicking it to the back of the buggy. Simplicity at its best! 

phil&teds new inline® buggies all come in a classic black colourway, with fabrics each catering to a distinct parenting lifestyle. The brand’s adapt range gives parents the freedom to customise their ride with accessories compatible across the entire inline® range.

Discover the new phil&teds and get inline®!

We spoke to Campbell Gower, phil&teds chief executive, to get a closer look at this amazing new range and to hear why he thinks it is their best collection yet! Gower says phil&teds saw potential create a real travel solution for parents with more than one child.

“Parents need products that adapt with a family’s growing needs. That’s why we first invented the original inline buggy. Fast forward to now, and this new inline range offers that same award-winning adaptability, with refined functionality and a shiny new stylistically streamlined look.”

“Our inline buggies are fantastic single buggies but are also ideal for when your family grows. You can use the double kit to turn your single into a double by simply clicking it to the back of the buggy. Our inline range is simplicity at its best - functional attributes, aesthetically pleasing features with price points that please.”

 

Discover the new phil&teds and get inline®!

 

Gower says the inline buggies all come in a classic black colour way, with their fabrics each catering to a distinct parenting lifestyle.

“Much like the classic Little Black Dress that comes in many variances, the message remains, it’s how you wear it... or in this case push it, that counts! We all know that the parenting day looks a little different for every family, so our range gives parents the freedom to customise their ride with accessories compatible across the entire range.”

Motivated by how IKEA market themselves as an influencer in easy lifestyle - a one stop shop approach -  Gower says phil&teds looks to become the ‘IKEA’ of the nursery world.

“We offer more for less, without compromise, and always with parents in mind. Quality without breaking the bank balance, simplicity without compromising on functionality, and freedom without the complexity.”