ARTICLE by Natalie Brown

BeSafe Stretch B Awarded Sustainability and Safety Award

 |  Reading time: 3 minutes
B_for_Blog | Natural Baby Shower

Earth Day is a time for reflection and action on how we can better care for our planet.

At Natural Baby Shower, we are so proud to support sustainable and environmentally friendly brands like BeSafe, who's products not only benefit the earth but also our little ones.

That's why we are thrilled to share with parents up and down the country the news that the BeSafe Stretch B has been awarded the Baby Innovation Green Award 2023! Read on to find out what this means...

awardwinning baby car seat BeSafe

BeSafe Stretch B Car Seat

The BeSafe Stretch B is a car seat that has been designed with sustainability in mind. It is a one-time purchase car seat as it can be used from birth to 7 years, eliminating the need to invest in multiple car seats as your little one grows.

BeSafe most recently extended the lifetime of this car seat to approximately 15 years through using durable materials such as aluminium and EPP (expanded polypropylene) which is a sturdier than EPS (expanded polystyrene) commonly used in car seats. In addition, parts of the car seat can be easily swapped or repaired, ensuring that it stays in use for a long time.

besafe car seat grows with child

A safe and quality car seat

Not only is the Stretch B a sustainable choice, but it also doesn't compromise on safety or quality. 

The BeSafe Stretch B has passed the world's toughest crash test, the Swedish Plus Test and is fully approved to the latest UN R129 regulations. It features a unique Baby Shell™ for protection from birth and thanks to impact-absorbing materials, it also has an additional SIP+ for side-impact protection.

The installation with a car belt is a distinctive feature, making it suitable for cars without ISOfix connectors, ensuring it's a versatile and practical choice for parents.

Award-winning in sustainability

Introducing the Baby Innovation Green Awards, an annual event held in the Netherlands aiming to recognise and honour the best in innovation and design within the baby-product market.

We are thrilled to see that the jury for the Baby Innovation Green Award 2023 recognised the Stretch B as a special car seat and awarded for being easy to recycle but also best in safety.

This confirms that this brilliant car seat provides parents with the most sustainable and safe option to use with their little ones. By using this car seat, parents can make a positive impact on the environment without compromise.

Baby Innovation Green Awards winner car seat


“It’s a special car seat because it is rear facing, and it can be used until the age of 7 years... It is a one time purchase with a usage of 7 years; this means you only have to buy a good car seat once.

Through the use of durable materials such as aluminium, the seat’s lifespan is extended from 7 to 15 years. This car seat is built in a modular way and parts can be easily swapped.”

- Jury, Baby Innovation Green Award 2023

The Independent newspaper also named the Stretch B the Best Car Seat for Safety in their recent review of car seats. With this recognition, BeSafe continues to reinforce their commitment to helping families travel with peace of mind, knowing that their child is safely secured in the car.

besafe stretch B car seat

Why we love

As a company that cares deeply about our planet and future generations, we love that BeSafe and the Stretch B car seat is a product that parents can feel good about using.

For Earth Day and everyday we work alongside our likeminded brands, we congratulate BeSafe on their well-deserved award, and encourage parents to choose the Stretch B car seat for their family and for future generations.

 Shop the BeSafe Stretch B Car Seat>>