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Our Journey

It happened naturally…

When my son, Dylan, was born, I had no idea what kind of parent I wanted to be. I was working in New Zealand at the time, where the natural baby movement was just taking off. The idea of ethical products — and a simple, close approach to parenting — really made sense to me. Back in the UK, the same kind of choice just wasn't there. So Clifton and I decided to start our own company, bringing together the best natural baby products we could find at family-friendly prices.

Our journey through the trees

The best natural baby products, at absolutely honest prices. Choosing natural doesn't mean forfeiting style or paying loads more. Quality over quantity! We’ve seen over the years that a few quality items last longer than lots of cheaper ones. And there is a lovely feeling knowing your child is wearing natural fibres! Plus a little difference to the planet adds up to a lot!

We research all our products very carefully (many are from small, family-run companies), so it really is brilliant stuff. We are obsessed about honest pricing – meaning you can really trust our prices and don’t have to spend hours shopping around (if you see anyone selling our products far cheaper – then ”there’s a problem Houston” - please let us know)

Other things we offer:

  • Great Customer Service (check out our Trustpilot reviews - we are 5 Star rated)
  • Easy to reach via the phones, online chat or email. Real people happy to help.
  • Pre-sales advice & posts sale assurance. Any issues we will resolve quickly and efficiently
  • Gift wrapping
  • Easy returns
  • Free delivery when you spend over £45
  • Delivery all over the world

"Seven years on, Natural Baby Shower has changed all our lives. We have a business we love, which also lets us spend more time with our (gulp) three children. We’ve won awards, hired a whole team, re-launched our brand and our website, and are set to open our Bagshot showroom very soon.”  Feb 2015

If there’s one thing I've learned, it’s that every family is different. Which is why we’re here to answer all your questions. If you need the inside info on baby carriers, need to return something, or just don’t know where to start, get in touch. We’d love to hear from you.

Victoria Hampson
Founder and Mum, Natural Baby Shower


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Free Delivery on orders over £45
Overseas Shipping prices
No quibble returns policy
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Press - Baby London
Press - Evening Standard
Press - The Guardian
Press - Mail Online
Press - Nursery Online
Press - The Telegraph
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