About Me

The Etta Loves Reversible Playmat in Baby/Brazil by Keith Haring print is perfect for tummy time and playtime too. We love that this playmat is reversible, with specially designed prints and colours for different baby ages. The black and white side is for little ones who are between 0-4 months and the bright side is for babies 5 months+.

Etta Loves x Keith Haring

Etta Loves x Keith Haring celebrates the highly popular artwork of renowned American artist Keith Haring, whose pop art and grafitti-like work grew out of the New York City street culture of the 1980s.

Highlights

Reversible design
Super soft + padded
Use for tummy time or playtime
Each side has a different colour + print
Made from organic cotton outer with a padded polyester fill
Comes with a band to hold the mat together when rolled up

Size + Fit

Measurements: 1 metre diameter

Look after me

Machine washable

The Science

Carefully designed to support babies' visual and cognitive development. When your little one is born they have very limited vision as their visual system has not yet fully developed. Over the first few weeks, their vision will slowly start to improve.

Very young babies do not see in colour as the cells in their retina have not fully developed. They will mainly focus on objects that are between 8-10 inches away from their face.

It is thought that by 5-6 months little ones have much better colour vision - meaning they will be more attracted to bright colours. Therefore, due to a babies visual development, Etta Loves products come in two age ranges; 0-4 months and 5 months+.

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