Brand Spotlight: Merino Kids

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Iconic A-list baby and children’s brand Merino Kids has developed a functional, innovative and beautiful range for newborns through to four year olds. All Merino Kids sleepwear and playwear are made from only the finest 100% natural materials. 

A true wonder fibre, Merino Kids’ merino wool is a fine spun fabric that is incredibly soft against delicate skin. It regulates body temperature and draws moisture away from the skin, helping to reduce irritations, rashes and allergies. It also has natural elasticity for a snug fit, is completely washable and has natural fire retardants. 

The luxury children’s brand is not only worn by A-list celebrity children, but is admired for its fine quality by royalty! Prince George, Princess Charlotte and Princess Victoria of Sweden are all big fans of the natural products, as well as tennis superstar Roger Federrer’s twins, and, Rod & Penelope Stewart, Dannie Minogue, Bryan Adams and Robbie Williams to name a few.

Our Top Picks

Merino Kids Go Go Bag™ – NB - 2 Years - £70

Merino Kids first and most sucessful product was the Go Go Bag™ lined with fine spun merino wool and 100% cotton, helping to regulate your baby's body temperature. The Go Go Bag™ features an innovative vent that allows for a buggy or car seat strap to be inserted, enabling the baby to be easily transported between car, buggy and cot without being disturbed. Available in many gorgeous designs, the Go Go Bag™ is also available in a larger size for two to four year olds.

Merino Kids Go Go

Merino Kids Go Go Duvet Weight Sleeping Bag™ – NB - 2 Years
The Duvet Weight Go Go Bag™ boasts all the same great features as the original Go Go Bag™ but it is a heavier weight Merino/Cotton, perfect for cold winter nights. It is recommended for temperatures 20c and below. There is no need for additional blankets, simply dress baby in a layer underneath the bag and they will be warm and cozy all night long.

Merino Kids Duvet Sleeping Bag


Merino Kids Cocooi™ Babywrap and Beanie  £40

   Inspired by biblical swaddling methods, this soft babywrap helps to settle your baby and stops them from waking from startle reflex. It also has a natural elasticity, which stretches to your baby’s body shape, holding them safley in place, whilst allowing them to adjust to a comfortable position. An innovative vent allows for a buggy or car seat strap to be inserted, enabling the baby to be easily transported between car, buggy and cot without being disturbed. Available in classic colours.

Merino Kids Swaddle

"The Hip Dysplasia Institute (IHDI) acknowledges the Cocooi Merino Baby Swaddle as a "hip-healthy" product." *

Merino Kids Bodysuit - 3-6 Months - from £ 29

Available in six beautiful colours, the 100 % Merino Kids Bodysuit features nickel free domes between the legs and a crossover neck for ease of use. Also available in sizes, 6-12 and 12-24 months.

Merino Kids Bodysuit


View the entire collection at 


*Source: Charles T. Price, MD, FAAP, Director International Hip Dysplasia Institute.

Merino wool ‘breathes’ better than any other material to keep your baby warm in the cold and cool in the heat, making it perfect for all seasons and environments. Medical studies have shown that babies sleeping in or on Merino settle quicker, sleep longer, cry less and gain weight faster.  Read more...

Swaddling is an age-old practice that promotes healthy sleep patterns by helping babies feel comfortable and more settled. Swaddling with the Cocooi™ Swaddle is safe owing to the thermo-regulating qualities of merino wool and its clever, patented design.

For further information or high-res images please contact:
Dani Knapp – Need to Know PR, 0207 175 0681