ARTICLE by Charlotte Gelstharp

Learn More About Good Bubble

 |  Reading time: 4 minutes
B_for_Blog | Natural Baby Shower

New brand alert! We are so excited to have recently welcomed Good Bubble to the Natural Baby Shower family and we know you’re going to love it too. Good Bubble are all about naturally derived organic skin and hair products for babies and children. All their products are made with real fruit extracts and at least 98% natural ingredients, their award-winning products are free from sulfates, parabens, silicone, PEG, phthalates, and artificial colours with a mild allergen-free fragrance. There’s no nasties and no tears with this gorgeous range.

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Good Bubble was founded by Amy Wordsworth who wanted to create a range of skincare products with the utmost love and attention for our precious babies and their skin. The entire range is suitable for newborns and even the most sensitive of skin. Every product is produced at Amy’s family lab and factory in Manchester made with love from her family to yours.

Amy’s family has over 30 years of experience in the skincare industry who personally research and test each product to the highest standard. Together they know the ins and outs of each and every development stage of a Good Bubble product.

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Kind to skin & kind to the planet

Your little one is the most precious thing to you and their delicate skin deserves the very best care from products that have been put together with love. Good Bubble is formed on extensive research involving real Mums and their babies. The whole range is free from; Sulfates (including SLS and Sodium Coco-Sulfate), Silicones, Parabens, PEG, Phthalates and Artificial Colours and has passed the “No Tears” testing with flying colours.

It’s not just delicate skin that Good Bubble wants to help look after. Protecting the planet is another main focus for Good Bubble. From the way they source their ingredients, to the production process and their recyclable packing, they try to reduce their carbon footprint where possible. You can do your bit to protect this planet we live on by popping their used product packaging in the recycling bin.

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Dragons Den success

Does Good Bubble ring any bells? Don’t worry you’re not going mad, you may recognise the name from Dragons Den. With the belief that Amy had a winner of a business, she gathered up the courage to face the 4 Dragons in the Den to get that all important backing to help make Good Bubble the success that it is today.  

After overcoming a dizzy spell in the grilling, she came back fighting and went on to secure a £60,000 investment from Deborah Meaden who is an ongoing advocate for Good Bubble.

Deborah says:

“The natural formulations and the fun element were a big part of Good Bubble’s appeal. For me, it’s also as much about the people as it is the products. I was quickly impressed by Amy’s level of research and knowledge of her market. The energetic passion with which she has built the brand coupled with how she carried herself in the Den, and came back fighting from a tricky moment cinched it for me”

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The science

But what makes Good Bubble so bubbly amazing? Good Bubble are proud to be one of the only sulfate-free ranges for babies and children* to avoid irritation and health related concerns. This includes no SLS, ALS and also Sodium Coco-Sulfate. There is strong evidence linking many sulfates to skin, eye and scalp irritation. So wherever possible, they choose to leave these ingredients out. 

There is also no salt in their products. In many children’s products you will see “Sodium Chloride” used as a thickening agent which is also known to dry out hair and reduce skin’s moisture. Good Bubble said no thanks to this, they don’t need it so they don’t use it.

The majority of Good Bubble products are allergen-free meaning they are highly unlikely to cause an allergic reaction. To get that yummy smell they use mild allergen-free and phthalate-free fragrances instead of essential oils.

After a long and vigorous testing period Good Bubble got the “No Tears” seal of approval. They are one of the only naturally derived ranges that have passed these tests. Little eyes are important and need to be protected, Good Bubble is proud to be one of the very few ranges to have a free-from formulation that is mild enough on their eyes to be able to claim “No Tears”.

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Paediatrician approved and suitable for eczema prone skin.

As if you need any more reasons to love Good Bubble but there is one more very important thing we can’t wait to share with you. Good Bubble are official paediatrician approved and suitable for eczema prone skin. Due to the naturally derived and gentle ingredients used in their products, there have been numerous cases where eczema-prone skin has seen huge improvements when using Good Bubble. With the extensive testing now proved, Good Bubble can say they officially help eczema prone skin.

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*with the exception of Gruffalo detangler 

Shop the whole Good Bubble collection here >>