What is The BIG Green Event?

The Big Green Event is our month-long celebration of sustainable parenting, a time when we shine an extra spotlight on the choices that are better for baby, better for parents, and better for the planet. It’s about showing that thoughtful shopping doesn’t have to cost the earth — or your wallet.

Throughout June, we’ll share ideas, tips, and inspiration for making small, positive changes that add up to a big difference. From buying better to saving money, it’s your guide to parenting more sustainably, one easy step at a time.

Small steps to

sustainable parenting

Make simple, thoughtful choices that add up over time and help protect the world your little one will grow up in.

Buy only what

you need

Support brands that care

Pick sustainable

materials

Shop and

sell preloved

Learn more about sustainability at NBS

Shop now

Bugaboo Fox 5

Renew Complete Pushchair

Sustainably crafted, all-terrain pushchair, made with recycled fabrics, aluminium + bio-based materials

Bugaboo Butterfly 2

Complete Compact Stroller

Made with durable bio-based materials and recycled aluminium, reducing its CO2 footprint by 37% compared to its predecessor.

Bugaboo Dragonfly

Complete Pushchair

Made with bio-based material, which reduces CO2 emissions by 16% compared to fossil-based plastic.

Our BIG Green Offers

Discover offers on sustainable styles, eco-friendly fabrics, and planet-loving picks.

Shop all offers

Sustainability at NBS

From the brands we stock to the way we pack your orders, sustainability guides everything we do.

Learn more

Buy Well, Buy Once

Buying right is as much about making your daily life easier as it is about the future of your baby and the world they will live in.

Our Story

Discover the story behind our brand, our values, and the heart that drives everything we do.

The NBS Product Guarantee

Every single product we stock has been personally vetted by real people.

Learn more

Preloved Marketplace

We want to make it really easy to give your Natural Baby Shower pieces a second life. Extending the lifecycle of your items through our secondhand marketplace means that they’re in use for as long as possible - saving the precious resources of our world.

Shop Preloved

Don’t just take our word for it

Hear from some of our amazing customers.

“Have a good selection of ethical and

sustainable products if you're looking to avoid more plastic rubbish for the little ones.

Delivery was quick too.”

Peter

“Great product which arrived in

sustainable packaging. Good and accurate information regarding delivery.

Felt like a personal service; the delivery note was signed.

Impressed!”

Hilary

“Enjoy checking out the products on this site. It offers quality and sustainable goods at a reasonable price.

Delivery has been in good time and very well packaged. Will definitely continue to visit.”

S. Wheatley

“I’ve ordered a few things now and have been so impressed. Loved having a large site full of ethical and

sustainable items. Delivers in good time too”

Kaitlin

“Quick delivery and lovely product. Really love that there is a shop offering sustainable options along the commonly known brands.

Very happy with my purchase and very much appreciate the recyclable packaging!”

Ina

We choose only the gentlest, safest products to give every baby the best start in life.

We’re here for you with expert advice, helpful guides, and products parents can trust every step of the way.

We put sustainability first, offering eco-friendly choices that care for the world they’ll grow up in.