{"title":"Gifts by Age","description":"\u003cdiv\u003e\u003cspan\u003eShop gifts tailored to every stage of childhood. From newborn keepsakes and first toys to gifts for toddlers and older children, find age-appropriate presents carefully chosen to delight and inspire.\u003c\/span\u003e\u003c\/div\u003e","products":[{"product_id":"nbs-gift-voucher","title":"NBS Gift Card by Email","description":"\u003cp\u003eLooking for a gift but not sure what to choose? Give the gift of choice with a Natural Baby Shower gift card. Simply select the amount you would like to gift and add to cart.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe gift card will be delivered to you by email or your loved one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGift cards are valid for 12 months.\u003c\/p\u003e","brand":"NBS","offers":[{"title":"£10.00","offer_id":1138590675,"sku":"GIFT-V10","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"£25.00","offer_id":1138590679,"sku":"GIFT-V25","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"£50.00","offer_id":1138590683,"sku":"GIFT-V50","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"£75.00","offer_id":1138614367,"sku":"GIFT-V75","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"£100.00","offer_id":1138590687,"sku":"GIFT-V100","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/giftcard_62ce9ba4-f3c8-425d-a438-07567a1e0f88.jpg?v=1699318012"},{"product_id":"nbs-gift-voucher-post","title":"NBS Gift Card by Post","description":"\u003cp data-start=\"25\" data-end=\"350\" class=\"PDq2pG_selectionAnchorContainer\"\u003eLooking for the perfect gift for a new arrival, growing family or special milestone? Give the gift of choice with a Natural Baby Shower Gift Card by Post. Whether they’re preparing for baby, refreshing their nursery or choosing everyday essentials, a gift card lets your loved one pick something they truly need and love.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"596\"\u003eSimply choose your preferred amount and we’ll send the gift card by post, either directly to your loved one or to you ready to gift. A thoughtful and flexible present for baby showers, birthdays, new parents and every special moment in between.\u003c\/p\u003e\n\u003cp data-start=\"598\" data-end=\"825\"\u003ePlease add a note at checkout to let us know how you would like your gift card sent – either as ordered or combined into one voucher. Gift cards are valid for 12 months, giving families plenty of time to find something perfect.\u003c\/p\u003e","brand":"NBS","offers":[{"title":"£10.00","offer_id":1225740379,"sku":"GIFT-VP00-10","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"£25.00","offer_id":1225742079,"sku":"GIFT-VP00-25","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"£50.00","offer_id":1225742923,"sku":"GIFT-VP00-50","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"£75.00","offer_id":1225743559,"sku":"GIFT-VP00-75","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"£100.00","offer_id":1225744215,"sku":"GIFT-VP00-100","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/giftcard.jpg?v=1699318376"},{"product_id":"little-bird-told-me-push-along-dog-dexter-12m","title":"Little Bird Told Me - Push-Along Dog - Dexter (12m+)","description":"\u003cp\u003eDogs are such loyal pets, including Dexter the Dog from Little Bird Told Me. He's a Push Along Dog to help little ones learn to walk or to sit on Dexter's back for a little ride. It's a great toy that's educational, ideal for baby's development and also their entertainment. Let your little one take their first steps with a loyal friend.\u003c\/p\u003e","brand":"Little Bird Told Me","offers":[{"title":"Default Title","offer_id":11138039363,"sku":"32392","price":95.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/A-Little-Bird-Told-Me---Push-Along---Dexter-Dog.jpg?v=1699324679"},{"product_id":"merino-kids-go-go-sleeping-bag-standard-weight-olive-stripe","title":"Merino Kids Go Go Sleeping Bag - All Seasons - Olive Stripe","description":"\u003cp\u003eKeep your little one cosy and comfortable all year round with the Merino Kids All Seasons Go Go Bag. Designed for babies and toddlers, this award-winning sleep bag features a soft 100% superfine merino wool lining and a breathable organic cotton outer. Naturally temperature-regulating, moisture-wicking, and hypoallergenic, it ensures your baby stays warm in winter and cool in summer. With practical design details like a YKK zip, nickel-free domes, and a travel vent, it’s as convenient for parents as it is comfortable for babies.\u003c\/p\u003e","brand":"Merino Kids","offers":[{"title":"3-24m","offer_id":39373637484622,"sku":"9285","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"2-4y","offer_id":15013988099,"sku":"51187-66816","price":109.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/files\/Merino-Kids-Go-Go-Sleeping-Bag-Olive-Flat-1.jpg?v=1772579339"},{"product_id":"merino-kids-go-go-toddler-sleeping-bag-standard-turtle-dove-stripe","title":"Merino Kids Go Go Sleeping Bag - Standard Weight - Turtle Dove Stripe","description":"\u003cp\u003eKeep your little one cosy and comfortable all year round with the Merino Kids All Seasons Go Go Bag. Designed for babies and toddlers, this award-winning sleep bag features a soft 100% superfine merino wool lining and a breathable organic cotton outer. Naturally temperature-regulating, moisture-wicking, and hypoallergenic, it ensures your baby stays warm in winter and cool in summer. With practical design details like a YKK zip, nickel-free domes, and a travel vent, it’s as convenient for parents as it is comfortable for babies.\u003c\/p\u003e","brand":"Merino Kids","offers":[{"title":"3-24m","offer_id":39369068904526,"sku":"9281","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"2-4y","offer_id":15014136899,"sku":"9283","price":109.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/files\/merino-kids-all-season-dove-stripe-flat-2.jpg?v=1762782326"},{"product_id":"little-bird-told-me-ride-on-donkey-bojangles-12m","title":"Little Bird Told Me - Ride-On Donkey - Bojangles (12m+)","description":"\u003cp\u003eHow cute is Bojangles the Donkey from Little Bird Told Me. This ride-on donkey offers little ones fun and entertainment from 12 months upwards - he has a supportive curved seat and multi-directional castors.\u003c\/p\u003e\n\u003cp\u003eBojangles is made from super-soft fabrics with fun crinkles and a stylised leatherette seat, all on a solid wooden frame - making him sturdy and huggable, thanks to his padded body.\u003c\/p\u003e","brand":"Little Bird Told Me","offers":[{"title":"Default Title","offer_id":2261146566680,"sku":"36400","price":103.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/A-Little-Bird-Told-Me---Ride-On---Bojangles_9d67a345-8b3d-4faf-970e-7c812539dd80.jpg?v=1699343971"},{"product_id":"liewood-albert-rabbit-baby-towel-creme-de-la-creme","title":"Liewood Albert Hooded Baby Towel - Panda - Creme de la Creme","description":"\u003cp\u003eThe Liewood Albert Hooded Baby Towel in Panda Creme de la Creme has been crafted from the softest organic cotton fabric and is perfect for when your little one is getting out of the bath or simply playing dress-up. The towel also features a cute animal face and ears on the hood.\u003c\/p\u003e","brand":"Liewood","offers":[{"title":"Default Title","offer_id":3341997932568,"sku":"36860-CRE","price":30.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/Liewood-Albert-Rabbit-Baby-Towel---Creme-de-la-Creme.jpg?v=1699347301"},{"product_id":"elodie-details-blinkie-comforter-bo","title":"Elodie Details Blinkie Comforter - Bo","description":"\u003cp\u003eBo, the cute Elodie Details Blinkie Comforter is perfect as a gift for any baby, this cuddly friend will be your little ones best friend. Bo is a mix between a soft toy and cuddle blanket, made from a natural cotton muslin fibre weave. Bo is just the right size to bring along anywhere you go.\u003c\/p\u003e","brand":"Elodie Details","offers":[{"title":"Default Title","offer_id":12534165602382,"sku":"38241-BO","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/Elodie-Details-Blinkie-Comforter---Bo.jpg?v=1699353436"},{"product_id":"elodie-details-blinkie-comforter-bonnie","title":"Elodie Details Blinkie Comforter - Vanilla White","description":"\u003cp\u003eBonnie, the cute Elodie Details Vanilla White Comforter is perfect as a gift for any baby, this cuddly friend will be your little ones best friend. Bonnie is a mix between a soft toy and cuddle blanket, made from a natural cotton muslin fibre weave. Bonnie is just the right size to bring along anywhere you go.\u003c\/p\u003e","brand":"Elodie Details","offers":[{"title":"Default Title","offer_id":12534165766222,"sku":"38241-BON","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/Elodie-Details-Blinkie-Comforter---Bonnie.jpg?v=1699353439"},{"product_id":"the-little-green-sheep-organic-knitted-cellular-baby-blanket-linen","title":"The Little Green Sheep Organic Knitted Cellular Baby Blanket - Linen","description":"\u003cp\u003eThe Little Green Sheep Organic Knitted Cellular Baby Blanket in Linen is breathable, soft and lightweight to gently surround your baby keeping them safe and warm all year round. From part of the Little Green Sheep With Love collection, it's the perfect baby shower gift.\u003c\/p\u003e","brand":"The Little Green Sheep","offers":[{"title":"Default Title","offer_id":12599158276174,"sku":"38526-LIN","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/files\/lgs-organic-knitted-celluar-baby-blanket-linen-flat.jpg?v=1784133770"},{"product_id":"the-little-green-sheep-teepee-linen","title":"The Little Green Sheep Teepee  - Linen","description":"\u003cp\u003eThe cool Little Green Sheep Teepee in Linen will help spark your little one's imagination and enhancing their creative play - plenty of room for a tea party inside. This teepee is super spacious, ideal for playtime with parents, siblings or friends - and easy for adults to build.\u003c\/p\u003e","brand":"The Little Green Sheep","offers":[{"title":"Default Title","offer_id":28707860021326,"sku":"39252-LIN","price":89.96,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/The-Little-Green-Sheep-Teepee---Linen.jpg?v=1699365857"},{"product_id":"binibamba-baby-merino-booties-milk","title":"BINIBAMBA Merino Sheepskin Baby Booties - Milk","description":"\u003cp\u003eThe BINIBAMBA Merino Sheepskin Baby Booties in Milk are suitable for little ones to wear indoors. This cute, snug design features a leather sole, with a narrow opening which helps to keep booties on feet. \u003c\/p\u003e","brand":"BINIBAMBA","offers":[{"title":"NB","offer_id":41627955331150,"sku":"49432-40958","price":42.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":32023259545678,"sku":"41550-S","price":42.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":32023259578446,"sku":"41550-M","price":42.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":32023259611214,"sku":"41550-L","price":42.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":32023259643982,"sku":"41550-XL","price":42.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/BINIBAMBA-Baby-Merino-Booties---Milk.jpg?v=1699383930"},{"product_id":"binibamba-baby-merino-booties-cloud","title":"BINIBAMBA Merino Sheepskin Baby Booties - Cloud","description":"\u003cp\u003eThe BINIBAMBA Merino Sheepskin Baby Booties in Cloud are suitable for little ones to wear indoors. 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Designed for babies and toddlers, this award-winning sleep bag features a soft 100% superfine merino wool lining and a breathable organic cotton outer. Naturally temperature-regulating, moisture-wicking, and hypoallergenic, it ensures your baby stays warm in winter and cool in summer. With practical design details like a YKK zip, nickel-free domes, and a travel vent, it’s as convenient for parents as it is comfortable for babies.\u003c\/p\u003e","brand":"Merino Kids","offers":[{"title":"3-24m","offer_id":32459764891726,"sku":"51187-06454","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"2-4y","offer_id":40284236513358,"sku":"51187-06461","price":109.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/files\/merino-kids-all-season-sandstone-stripe-flat-2.jpg?v=1762814518"},{"product_id":"mori-ribbed-hat-blush","title":"MORI Ribbed Hat - Blush","description":"\u003cp\u003eThe MORI Ribbed Hat in Blush is made from MORI's super-soft signature organic cotton and bamboo fabric. We love the cute ribbed style - this would make the perfect newborn gift. 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The blanket can be used safely for swaddling, sleeping and day time use. The cellular blanket is made to keep your baby warm in the winter and cool during the warmer months. It's versatility makes it ideal size for using with car seats, pushchairs, cribs and moses baskets.\u003c\/p\u003e","brand":"MORI","offers":[{"title":"Default Title","offer_id":32488469004366,"sku":"42277-BLS","price":17.55,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/MORI-Cellular-Blanket---Blush.jpg?v=1699390381"},{"product_id":"mori-cellular-blanket-white","title":"MORI Cellular Blanket - White","description":"\u003cp\u003eThe MORI Cellular Blanket in White is perfect for cosy cuddles, made from organic materials, it is soft against your little one's skin. The blanket can be used safely for swaddling, sleeping and day time use. The cellular blanket is made to keep your baby warm in the winter and cool during the warmer months. It's versatility makes it ideal size for using with car seats, pushchairs, cribs and moses baskets.\u003c\/p\u003e","brand":"MORI","offers":[{"title":"Default Title","offer_id":32488469069902,"sku":"42277-CRE","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/mori-cellular-blanket-white.jpg?v=1699390387"},{"product_id":"mori-cellular-blanket-blue","title":"MORI Cellular Blanket - Blue","description":"\u003cp\u003eThe MORI Cellular Blanket in Blue is perfect for cosy cuddles, made from organic materials, it is soft against your little one's skin. The blanket can be used safely for swaddling, sleeping and day time use. The cellular blanket is made to keep your baby warm in the winter and cool during the warmer months. It's versatility makes it ideal size for using with car seats, pushchairs, cribs and moses baskets.\u003c\/p\u003e","brand":"MORI","offers":[{"title":"Default Title","offer_id":32488474280014,"sku":"42277-BLU","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/MORI-Cellular-Blanket---Blue.jpg?v=1699390426"},{"product_id":"halo-sleepsack-swaddle-white","title":"HALO SleepSack Swaddle - White - TOG 1.5","description":"\u003cp\u003eThe HALO SleepSack Swaddle in White is the only 3-way swaddle that adjusts to fit baby's sleep style. Swaddle with arms in, hands-to-face, or with one or both arms out to ensure baby’s best sleep. With adjustable fasteners for a perfect fit, it nestles baby like a soft blanket without the risk of sleep-related dangers—so baby can sleep both comfortably and safely.\u003c\/p\u003e\n\u003cp\u003eSignature “Back is Best” embroidery is a gentle reminder to place baby in the recommended sleep position. Features an inverted zip for easy nappy changes and a roomy sack design that’s recognised by the International Hip Dysplasia Institute as promoting healthy hip development.\u003c\/p\u003e","brand":"HALO","offers":[{"title":"0-3m","offer_id":32592908779598,"sku":"42546-WHT-0-3m","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"3-6m","offer_id":32592908812366,"sku":"42546-WHT-3-6m","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/halo-sleepsack-swaddle-white.jpg?v=1699392348"},{"product_id":"scoot-and-ride-helmet-forest","title":"Scoot and Ride Helmet - Forest","description":"\u003cp\u003eThe Scoot and Ride Helmet in Forest is made out of a mat PC shell on the outside and EPS on the inside. The inside finish is of high quality with soft fleece HF technology padding. The helmet fits kids of a young age, starting from XXS size and can be easily adjusted up to M. The helmet is also equipped with an LED light on the back for extra visibility, an easy to use magnetic buckle and a soft chin pad for a comfortable ride. Stay safe in style with this awesome looking Scoot and Ride helmet.\u003c\/p\u003e","brand":"Scoot and Ride","offers":[{"title":"XXS-S","offer_id":32597673050190,"sku":"42557-FOR-XXS-S","price":35.96,"currency_code":"GBP","in_stock":false},{"title":"S-M","offer_id":32597673082958,"sku":"42557-FOR-S-M","price":39.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/scoot-and-ride-helmet-forest-s.jpg?v=1699392565"},{"product_id":"scoot-and-ride-helmet-lemon","title":"Scoot and Ride Helmet - Lemon","description":"\u003cp\u003eThe Scoot and Ride Helmet in Lemon is made out of a mat PC shell on the outside and EPS on the inside. The inside finish is of high quality with soft fleece HF technology padding. 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