{"title":"Gifting","description":"\u003cp\u003e\u003cspan\u003eCelebrate life's biggest milestones with thoughtful gifts for babies and parents. Discover baby shower gifts, presents for new mums and dads, sibling gifts and beautifully curated gift sets designed to mark every special occasion.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"nbs-gift-voucher","title":"NBS Gift Card by Email","description":"\u003cp\u003eLooking for a gift but not sure what to choose? Give the gift of choice with a Natural Baby Shower gift card. Simply select the amount you would like to gift and add to cart.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe gift card will be delivered to you by email or your loved one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGift cards are valid for 12 months.\u003c\/p\u003e","brand":"NBS","offers":[{"title":"£10.00","offer_id":1138590675,"sku":"GIFT-V10","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"£25.00","offer_id":1138590679,"sku":"GIFT-V25","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"£50.00","offer_id":1138590683,"sku":"GIFT-V50","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"£75.00","offer_id":1138614367,"sku":"GIFT-V75","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"£100.00","offer_id":1138590687,"sku":"GIFT-V100","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/giftcard_62ce9ba4-f3c8-425d-a438-07567a1e0f88.jpg?v=1699318012"},{"product_id":"nbs-gift-voucher-post","title":"NBS Gift Card by Post","description":"\u003cp data-start=\"25\" data-end=\"350\" class=\"PDq2pG_selectionAnchorContainer\"\u003eLooking for the perfect gift for a new arrival, growing family or special milestone? Give the gift of choice with a Natural Baby Shower Gift Card by Post. Whether they’re preparing for baby, refreshing their nursery or choosing everyday essentials, a gift card lets your loved one pick something they truly need and love.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"596\"\u003eSimply choose your preferred amount and we’ll send the gift card by post, either directly to your loved one or to you ready to gift. A thoughtful and flexible present for baby showers, birthdays, new parents and every special moment in between.\u003c\/p\u003e\n\u003cp data-start=\"598\" data-end=\"825\"\u003ePlease add a note at checkout to let us know how you would like your gift card sent – either as ordered or combined into one voucher. Gift cards are valid for 12 months, giving families plenty of time to find something perfect.\u003c\/p\u003e","brand":"NBS","offers":[{"title":"£10.00","offer_id":1225740379,"sku":"GIFT-VP00-10","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"£25.00","offer_id":1225742079,"sku":"GIFT-VP00-25","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"£50.00","offer_id":1225742923,"sku":"GIFT-VP00-50","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"£75.00","offer_id":1225743559,"sku":"GIFT-VP00-75","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"£100.00","offer_id":1225744215,"sku":"GIFT-VP00-100","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/giftcard.jpg?v=1699318376"},{"product_id":"merino-kids-go-go-sleeping-bag-standard-weight-olive-stripe","title":"Merino Kids Go Go Sleeping Bag - All Seasons - Olive Stripe","description":"\u003cp\u003eKeep your little one cosy and comfortable all year round with the Merino Kids All Seasons Go Go Bag. Designed for babies and toddlers, this award-winning sleep bag features a soft 100% superfine merino wool lining and a breathable organic cotton outer. Naturally temperature-regulating, moisture-wicking, and hypoallergenic, it ensures your baby stays warm in winter and cool in summer. With practical design details like a YKK zip, nickel-free domes, and a travel vent, it’s as convenient for parents as it is comfortable for babies.\u003c\/p\u003e","brand":"Merino Kids","offers":[{"title":"3-24m","offer_id":39373637484622,"sku":"9285","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"2-4y","offer_id":15013988099,"sku":"51187-66816","price":109.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/files\/Merino-Kids-Go-Go-Sleeping-Bag-Olive-Flat-1.jpg?v=1772579339"},{"product_id":"merino-kids-go-go-toddler-sleeping-bag-standard-turtle-dove-stripe","title":"Merino Kids Go Go Sleeping Bag - Standard Weight - Turtle Dove Stripe","description":"\u003cp\u003eKeep your little one cosy and comfortable all year round with the Merino Kids All Seasons Go Go Bag. Designed for babies and toddlers, this award-winning sleep bag features a soft 100% superfine merino wool lining and a breathable organic cotton outer. Naturally temperature-regulating, moisture-wicking, and hypoallergenic, it ensures your baby stays warm in winter and cool in summer. With practical design details like a YKK zip, nickel-free domes, and a travel vent, it’s as convenient for parents as it is comfortable for babies.\u003c\/p\u003e","brand":"Merino Kids","offers":[{"title":"3-24m","offer_id":39369068904526,"sku":"9281","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"2-4y","offer_id":15014136899,"sku":"9283","price":109.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/files\/merino-kids-all-season-dove-stripe-flat-2.jpg?v=1792621940"},{"product_id":"liewood-albert-rabbit-baby-towel-creme-de-la-creme","title":"Liewood Albert Hooded Baby Towel - Panda - Creme de la Creme","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Liewood Albert Baby Hooded Towel is a soft, cosy essential for after-bath cuddles and everyday care. Made from 100% GOTS-certified organic cotton, its dense, highly absorbent terry fabric gently soaks up moisture while helping keep your little one warm and comfortable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe snug hood features playful details and helps keep your baby comfortably covered as they transition from bath time to cuddles. A lovely everyday essential for newborns and little ones alike.\u003c\/span\u003e\u003c\/p\u003e","brand":"Liewood","offers":[{"title":"Default Title","offer_id":3341997932568,"sku":"36860-CRE","price":25.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/Liewood-Albert-Rabbit-Baby-Towel---Creme-de-la-Creme.jpg?v=1699347301"},{"product_id":"bbhugme-pregnancy-pillow-dusty-pink","title":"bbhugme Pregnancy Pillow - Dusty Pink","description":"\u003cp\u003eThoughtfully designed to support you through every stage of pregnancy and beyond, the bbhugme Pregnancy Pillow offers personalised comfort exactly where you need it. Developed by health professionals, its unique shape and adjustable firmness help relieve pressure, encourage restful sleep, and adapt to your changing body - making it a true everyday essential for mums-to-be.\u003c\/p\u003e","brand":"bbhugme","offers":[{"title":"Default Title","offer_id":3430885556248,"sku":"36052-DP","price":127.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/files\/bbhugme-pregnancy-pillow-dusty-pink-flat_851e33b9-e169-4c8f-88aa-a1aae085cbab.jpg?v=1768817847"},{"product_id":"babybjorn-3d-mesh-mini-baby-carrier-grey-beige","title":"BabyBjörn Baby Carrier Mini - 3D Mesh - Grey Beige","description":"\u003cp data-end=\"351\" data-start=\"26\"\u003eKeep your little one close from day one with the BabyBjörn Baby Carrier Mini - thoughtfully designed for the precious early months when closeness matters most. Soft, snug, and wonderfully easy to use, Baby Carrier Mini offers a cosy and secure space for newborns while helping you keep your hands free for everyday moments.\u003c\/p\u003e\n\u003cp data-end=\"723\" data-start=\"353\"\u003eDesigned specifically for babies from birth, no additional infant insert is needed. The soft fabrics gently support your baby's back, hips, legs, and head, while three carrying positions allow flexibility as your little one grows. Recognised by the International Hip Dysplasia Institute as a hip-healthy product, it provides reassuring support from the very beginning.\u003c\/p\u003e\n\u003cp data-end=\"1114\" data-start=\"725\"\u003eAvailable in beautifully soft fabrics including breathable 3D Mesh, stretchy 3D Jersey, and durable woven materials with recycled fibres, Baby Carrier Mini is crafted with comfort, practicality, and everyday family life in mind. Made using baby-safe certified fabrics and designed for easy machine washing, it’s a simple companion for those first cuddles, walks, and adventures together.\u003c\/p\u003e","brand":"BabyBjörn","offers":[{"title":"Default Title","offer_id":39401540878414,"sku":"37580-GRE","price":87.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/babybjorn-3d-mesh-mini-baby-carrier-grey-beige.jpg?v=1699350801"},{"product_id":"tonies-the-gruffalo","title":"Tonies The Gruffalo","description":"\u003cp\u003eThe Tonies The Gruffalo character magnetically attaches to the Toniebox (sold separately), allowing you to listen to something different every time. Switch with different Tonie characters and quickly jump between audiobooks, music or your own interactive audio adventures.\u003c\/p\u003e\n\u003cp\u003e\"A mouse took a stroll through the deep dark wood. A fox saw the mouse and the mouse looked good\". Walk further into the deep dark wood, and discover what happens when a quick-witted mouse comes face to face with an owl, a snake... and a hungry Gruffalo.\"\u003c\/p\u003e\n\u003cp\u003eTracklist\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe Gruffalo Story\u003c\/li\u003e\n\u003cli\u003eThe Gruffalo Song\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e⚠ WARNING. All Tonies contain magnets. Please keep them away from medical components such as defibrillators, shunts, or pacemakers as well as from products sensitive to magnets such as magnetic data carriers, credit cards, or computers.\u003c\/span\u003e\u003c\/p\u003e","brand":"Tonies","offers":[{"title":"Default Title","offer_id":31091787989070,"sku":"40655-TG","price":11.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/files\/tonies-gruffalo-flat.jpg?v=1776122805"},{"product_id":"tonies-zog","title":"Tonies Julia Donaldson - Zog","description":"\u003cp\u003eThe Tonies Zog character magnetically attaches to the Toniebox (sold separately), allowing you to listen to something different every time. Switch with different Tonie characters and quickly jump between audiobooks, music or your own interactive audio adventures.\u003c\/p\u003e\n\u003cp\u003eZog is the keenest dragon in school. He’s also the most accident-prone, flying into trees and even setting his own wing on fire. Luckily, a mysterious little girl always comes by and patches up his bumps and bruises. But will she be able to help Zog with his toughest test...\u003c\/p\u003e\n\u003cp\u003eTracklist\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eZog – the classic story\u003c\/li\u003e\n\u003cli\u003eFlying Doctors Song\u003c\/li\u003e\n\u003cli\u003eZog’s Listening Game\u003c\/li\u003e\n\u003cli\u003eFlying Doctors Song - instrumental version\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e⚠ WARNING. All Tonies contain magnets. Please keep them away from medical components such as defibrillators, shunts, or pacemakers as well as from products sensitive to magnets such as magnetic data carriers, credit cards, or computers.\u003c\/span\u003e\u003c\/p\u003e","brand":"Tonies","offers":[{"title":"Default Title","offer_id":31091792412750,"sku":"40655-ZOG","price":11.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/files\/tonies-zog-flat.jpg?v=1776380748"},{"product_id":"tonies-disney-little-mermaid","title":"Tonies Disney - The Little Mermaid","description":"\u003cp\u003eThe Tonies Disney Little Mermaid character magnetically attaches to the Toniebox (sold separately), allowing you to listen to something different every time. Switch with different Tonie characters and quickly jump between audiobooks, music or your own interactive audio adventures.\u003c\/p\u003e\n\u003cp\u003eRoy Dotrice tells the story of the little mermaid Arielle, who is so curious about life above the water that she is willing to put everything at stake. Accompanied by three great songs.\u003c\/p\u003e\n\u003cp\u003eTracklist\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePart of Your World\u003c\/li\u003e\n\u003cli\u003eBeyond My Wildest Dreams\u003c\/li\u003e\n\u003cli\u003eSea Floor Strut\u003c\/li\u003e\n\u003cli\u003eUnder the Sea\u003c\/li\u003e\n\u003cli\u003eStory - The Little Mermaid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e⚠ WARNING. All Tonies contain magnets. Please keep them away from medical components such as defibrillators, shunts, or pacemakers as well as from products sensitive to magnets such as magnetic data carriers, credit cards, or computers.\u003c\/span\u003e\u003c\/p\u003e","brand":"Tonies","offers":[{"title":"Default Title","offer_id":31300766564430,"sku":"40660-LM","price":11.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/files\/tonies-little-mermaid-flat_3626015c-12a1-476e-b4cf-422977b18422.jpg?v=1776122837"},{"product_id":"binibamba-sheepskin-snuggler-milk","title":"BINIBAMBA Merino Sheepskin Snuggler - Milk","description":"\u003cp data-start=\"196\" data-end=\"568\"\u003eThe award-winning Binibamba Snuggler™  brings cloud-soft comfort and style to your everyday strolls. Made from 100% pure merino sheepskin and eco-tanned with care, it’s a gentle, natural way to keep baby cosy all year round – from buggy rides to naps at home.\u003c\/p\u003e\n\u003cp data-start=\"570\" data-end=\"701\"\u003ePresented in Binibamba’s signature cotton dustbag, it's as giftable as it is practical – a beautiful essential that’s made to last. \u003c\/p\u003e","brand":"BINIBAMBA","offers":[{"title":"Default Title","offer_id":32023145218126,"sku":"41543-MIL","price":132.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/BINIBAMBA-Sheepskin-Snuggler---Milk.jpg?v=1699383836"},{"product_id":"binibamba-charlie-crane-levo-rocker-liner","title":"BINIBAMBA + Charlie Crane Merino Sheepskin LEVO Rocker Liner","description":"\u003cp\u003eThe super fluffy and soft BINIBAMBA + Charlie Crane LEVO Rocker Liner fits the Charlie Crane LEVO rocker perfectly. This liner is hypoallergenic, it is naturally thermo-regulating, sheepskin helps to regulate baby body temperature (something babies struggle to do up to the age of 18 months) and has been proven to reduce allergies including asthma in children.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003eSheepskin is a natural material, there may be variations in the colour, markings, pile and patina - they will vary from sheepskin to sheepskin, and is part of the natural character of the product. No two sheepskins are the same, making every one unique.\u003c\/p\u003e","brand":"BINIBAMBA","offers":[{"title":"Default Title","offer_id":32023203283022,"sku":"41546","price":99.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/BINIBAMBA-_-Charlie-Crane-Levo-Rocker-Liner-3.jpg?v=1699383896"},{"product_id":"binibamba-baby-merino-booties-milk","title":"BINIBAMBA Merino Sheepskin Baby Booties - Milk","description":"\u003cp\u003eThe BINIBAMBA Merino Sheepskin Baby Booties in Milk are suitable for little ones to wear indoors. 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With practical design details like a YKK zip, nickel-free domes, and a travel vent, it’s as convenient for parents as it is comfortable for babies.\u003c\/p\u003e","brand":"Merino Kids","offers":[{"title":"3-24m","offer_id":32459764891726,"sku":"51187-06454","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"2-4y","offer_id":40284236513358,"sku":"51187-06461","price":109.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/files\/merino-kids-all-season-sandstone-stripe-flat-2.jpg?v=1762814518"},{"product_id":"aden-anais-baby-bonding-playmat","title":"aden + anais Baby Playmat","description":"\u003cp\u003eThe aden + anais Baby Bonding Playmat is generously sized for parents and baby to interact during tummy time and play. This hand-embroidered cotton muslin mat piques baby’s curiosity with fun sights and textures to explore.  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All appliques are sewn manually by skilled artisans through hand-guided embroidery machines and hand-finished to create the perfect shape to each embroidered motif.\u003c\/p\u003e","brand":"aden + anais","offers":[{"title":"Default Title","offer_id":32471110484046,"sku":"42229","price":76.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/aden-anais-baby-bonding-playmat.jpg?v=1699389585"},{"product_id":"gamcha-mobile-safari-leaves","title":"GAMCHA Mobile - Safari\/Leaves","description":"\u003cp\u003eThe GAMCHA Mobile Safari is a beautiful and detailed mobile with wild animals and leaves. The mobile is beautifully wrapped with a cute ribbon - a perfect gift for a baby shower, birthday or as a maternity gift. Each product has been carefully handmade, therefore there may be slight differences from the picture.\u003c\/p\u003e","brand":"GAMCHA","offers":[{"title":"Default Title","offer_id":32471261249614,"sku":"42231-SL","price":31.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/gamcha-mobile-safari-leaves_768ae937-3862-43e8-86a1-53edb750a52f.jpg?v=1699389602"},{"product_id":"gamcha-mobile-moon-cloud-star","title":"GAMCHA Mobile - Moon\/Cloud\/Star - Grey","description":"\u003cp\u003eThe GAMCHA Mobile Moon\/Cloud\/Star in Grey is a beautiful and detailed mobile with moons, clouds and stars. The mobile is beautifully wrapped with a cute ribbon - a perfect gift for a baby shower, birthday or as a maternity gift. 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It's versatility makes it ideal size for using with car seats, pushchairs, cribs and moses baskets.\u003c\/p\u003e","brand":"MORI","offers":[{"title":"Default Title","offer_id":32488469069902,"sku":"42277-CRE","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/mori-cellular-blanket-white.jpg?v=1699390387"},{"product_id":"mori-cellular-blanket-taupe","title":"MORI Cellular Blanket - Taupe","description":"\u003cp\u003eThe MORI Cellular Blanket in Taupe is perfect for cosy cuddles, made from organic materials, it is soft against your little one's skin. The blanket can be used safely for swaddling, sleeping and day time use. The cellular blanket is made to keep your baby warm in the winter and cool during the warmer months. It's versatility makes it ideal size for using with car seats, pushchairs, cribs and moses baskets.\u003c\/p\u003e","brand":"MORI","offers":[{"title":"Default Title","offer_id":32488469102670,"sku":"42277-TAU","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/MORI-Cellular-Blanket---Taupe.jpg?v=1699390388"},{"product_id":"mori-cellular-blanket-blue","title":"MORI Cellular Blanket - Blue","description":"\u003cp\u003eThe MORI Cellular Blanket in Blue is perfect for cosy cuddles, made from organic materials, it is soft against your little one's skin. The blanket can be used safely for swaddling, sleeping and day time use. The cellular blanket is made to keep your baby warm in the winter and cool during the warmer months. It's versatility makes it ideal size for using with car seats, pushchairs, cribs and moses baskets.\u003c\/p\u003e","brand":"MORI","offers":[{"title":"Default Title","offer_id":32488474280014,"sku":"42277-BLU","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/products\/MORI-Cellular-Blanket---Blue.jpg?v=1699390426"},{"product_id":"tonies-disney-cinderella","title":"Tonies Disney - Cinderella","description":"\u003cp\u003eThe Tonies Disney Cinderella character magnetically attaches to the Toniebox (sold separately), allowing you to listen to something different every time. Switch with different Tonie characters and quickly jump between audiobooks, music or your own interactive audio adventures.\u003c\/p\u003e\n\u003cp\u003eThe story of kind, sweet natured Cinderella and the trials and tribulations she faces at the hands of her stepsisters comes to life on the Toniebox along with some favourite songs. 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The breathable mesh encourages airflow, while the soft, contoured shape makes it a lovely companion beyond pregnancy, too.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom supporting your back while you relax to helping you get comfortable during feeds, this versatile pillow can also be used as a support cushion for your baby during \u003c\/span\u003esupervised tummy time.\u003c\/p\u003e","brand":"Purflo","offers":[{"title":"Default Title","offer_id":39399571161166,"sku":"43843-MG","price":45.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/1977\/files\/Purflo-Breathe-Pregnancy-Pillow---Minimal-Grey-1.jpg?v=1792449227"},{"product_id":"mushie-organic-muslin-swaddle-dinosaurs","title":"Mushie Organic Muslin Swaddle - Dinosaurs","description":"\u003cp\u003eThe Mushie Organic Muslin Swaddle in Dinosaurs is made from 100% organic cotton and pre-washed for softness against baby’s delicate skin. 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